10 Popular Uses for Bulk Mailing Services
Popular Uses for Bulk Mailings
Bulk postcard mailing services are a great choice for businesses that need to mail out a high volume of mail to meet their marketing objectives. The popularity of bulk mailing services has grown over the years, and with good reason: direct mail is cost-effective, interactive, and yields a good return on investment.
In this article, we'll look at 10 popular uses for bulk mailing services, and how they fit into your business's marketing plan.
1. Announce the launch of a new product or service with Bulk Mailings
If your business has developed a new product or service, you can use a mass mailing service to let your target audience know about it. This is a great way to generate excitement and get people talking about your new offering. By reaching a large number of people with postcard marketing services, you can create a buzz that will help drive sales and awareness of your new product or service.
A case in point is how Hell Pizza, a pizza chain based in New Zealand, used a mass postcard mailing service to announce the launch of its new 'Mis-fortune cookies.' The quirky direct mail campaign that combined humor and wit, succeeded in drawing audiences to its pizza stores.
2. Educate and inform your target audience with Bulk Mailings
Another popular use for bulk postcard mailing services is to send out informational materials such as newsletters, brochures, or catalogs. This is a great way to keep people informed about what you have to offer and let them know about any new developments in your company. A mass postcard mailing service can also be used as a way to build relationships with potential customers by providing them with valuable information that they can use.
LinkedIn, for example, used a tri-fold insert in its direct mail campaign to guide users on how to post a job on the platform while offering a discount on the first job posting.
Paycom, a payroll services company, leveraged postcard marketing services to promote a demonstration of its payroll software. An enticing gift card and a personalized call-to-action (CTA) add to the direct mail campaign's appeal.
3. Promote coupons, offers, and discounts with Bulk Mailings
One of the most popular uses for mass mailing services is to send postcards to update target audiences on the latest promotional offers, coupons, and discounts. Postcards, according to a recent survey, account for 48 percent of all mail and are one of the most popular direct mail marketing materials.
Booking.com's campaign is a good example of how postcard marketing services can be used to promote offers. The booking engine sent postcards with a stunning image to its target audiences with the opposite side showcasing a 10 percent discount offer.
You can take the help of a postcard printing and mailing service provider to create and send compelling offers and coupons.
4. Send personalized messages with Bulk Mailings
Customers want their favorite brands to cater to their unique tastes, preferences, and sensibilities. And, personalization is the key to engaging your audiences. Marketers take the help of a mass mailing service provider to send direct mail materials with personalized messages to a targeted mailing list of their ideal customers that help them strengthen customer relationships and create a strong impact.
What's more, over 70 percent of consumers believe direct mail to be more personal than other marketing methods.
There are many creative ways to send personalized messages:
• Including hyper-personalized images (for example, including a Google street view image of the recipient's house along with the estimated selling price for homeowners looking to sell their home)
• Sending neighborhood news updates
• Addressing the specific pain points of the target audience (for instance, sending a list of local packers and movers to new movers)
A mass postcard marketing service can help you segment your audience and send them hyper-personalized messages.
5. Save time with Bulk Mailings
It is difficult to reach out to each of your existing customers and prospects individually to engage them.
A bulk mailing house can be a time saver by helping your business to communicate with your target audience in one go. As a result, you'll be able to focus on the core business areas and let the bulk mail house take care of compiling, sorting, and sending the mail.
6. Create brand awareness with Bulk Mailings
While mass mailing services are versatile tools that can be used for many different purposes, creating brand awareness is one of the most important uses.
Consumers not only love receiving direct mail from brands but also are willing to try out new products or services promoted in a direct mail campaign. According to direct mail statistics, 39 percent of direct mail recipients purchase from a new business as a result of the campaign.
Whether you're looking to build brand awareness, generate new leads, or stay in touch with existing customers, a mass mailing service provider can help you achieve your goals.
7. Engage your audience with Bulk Mailings
Bulk mailing services are often used to engage target audiences and attract their attention with enticing and creative direct mail materials.
For instance, businesses send direct mail materials with special offers, QR codes, or relevant information. Brands have used direct mail campaigns in unique ways to spread awareness about social causes that in turn, engage the target audience and boost brand loyalty.
An example here would be the way a Belgian corporation leveraged a bulk mailing house on World Water Day to send a card that could only be read underwater.
The Earth Hour corporation delivered yellow candles that were inserted into a black box that resembled a building's façade with the help of a mass mailing service. When the recipient pulled the candle out, the lights switched off, creating awareness about the importance of conserving energy. This direct mail campaign resulted in a 260 percent increase in engagement.
Whatever type of content you choose to include in your mass mailing, make sure it is relevant and interesting to your target audience.
8. Optimize returns on investment (ROI) with Bulk Mailings
Direct mail campaigns are known to have a good ROI of 29 percent, placing them on par with social media campaigns. According to a recent survey, the ROI of direct mail increases significantly when combined with digital marketing tactics. This is because direct mails have high open, response, and brand recall rates, making them a smart investment.
Brands such as Jeep have optimized their ROI with direct mail marketing campaigns. Jeep sent a DNA kit test to targets using the best mass mailing service, to promote its Cherokee line.
The kit had tubes named 'adventure' and ‘freedom’ in addition to a compass and clock to show that Jeep's vehicles can be driven anywhere and anytime.
This engaging campaign resulted in 76 percent of recipients trying out the Cherokee.
9. Expand your reach with Bulk Mailings
While your target audience is undoubtedly important, it's also important to remember that there may be people outside your target audience who are prospective customers. Through the best mass mailing service, you can reach these people as well.
10. Reduce costs with Bulk Mailings
Outsourcing your direct mail marketing to postcard marketing services helps reduce labor costs associated with hiring an in-house team. In addition, a postcard printing and mailing service provider efficiently handles the design, print, and mailing aspects of the campaign, leaving you with more time to focus on your core activities.
Setup Your Bulk Mail Services
There are a lot of different ways to use bulk mailing services, and the 10 popular uses listed in this article are just a small sampling of what's possible. If you're thinking about using bulk mailing for your business, give us a call at Mail King USA. We specialize in bulk printing and mailing services.