3 Ways to Improve Mass Postcard Mailings

Postcard Marketing Tips

Are you planning to get bulk postcard mailing services for your next marketing campaign? Or have you not had satisfactory results from your current postcard marketing services? If yes, you’ve come to the right place.
In this article, we provide 3 integral ways in which you can improve your direct mail marketing campaigns and meet your business goals with ease. Let’s get started.

1. Work with your postcard printing and mailing service provider as a team

The success of a mass postcard marketing service lies in the collaboration and cooperation between mailing companies and the brands who want direct mail marketing.

Don’t plan your postcard mail campaigns alone. When you work with a mail house, you can leverage experience and knowledge of current mail trends across many industries outside your own.

Most times, the best mass mailing service providers will have tremendous experience with multiple industries. They will know which direct mailing strategies actually work across different industries and which are very specific to your industry or market niche. They may even be better aware than you, of the challenges that plague your market when it comes to mass mail marketing campaigns. They may also be very well versed in what unique strategies work for your target recipients and which ones don’t.

Additionally, mailing houses will also be acutely aware of the changing trends in the direct mail market. They will know what postcard aesthetics are in fashion and which ones are now defunct. They will know about the themes/topics direct mail recipients want to read about and they can help you plan your mass direct mail campaigns in sync with trending topics. Your chosen direct mailhouse company may also be very adept at connecting with different cohorts – allowing you to craft a very personalized message that is in the lingo of the target recipient.

By consulting your mailhouse, you’ll be able to get their insights on the exact way to run your direct mail marketing campaigns. This will automatically add to your marketing expertise and allow you to create direct mail campaigns that have significantly better results and which help you achieve your goals.

2. Know your target market to craft the most compelling postcard campaigns

While your postcard mailing service provider will bring direct mail expertise to the table, you can bring your intimate knowledge of your target customer – the one who will be reading your postcard or letter. This deep knowledge of your customer will allow you to create powerful campaigns that are super effective in achieving any goals that you have.

You can create campaigns that will truly speak to your target customer, by studying every aspect of these customers in depth. This includes studying their –

Demographic features

• • Name
  • Age
  • Education
  • Profession
  • Income level
  • Ethnicity
  • Family size
  • Marital & familial status
  • Religious beliefs
  • Political leanings/associations
  • Health status (physical and mental health)
  • Disability status
  • Affluence
  • Disposable income
  • Net Worth
  • Investments
  • Hobbies 

Geographic features

• • City, state and country of residence and work
  • Languages they speak, read and understand
  • Urbanization level
  • Geographic-related tastes and preferences
  • Climate and seasonal needs

Behavioral and Psychographic features

• • General/Overall personality
  • Lifestyle
  • Social status (what they are now and what they aspire to be)
  • Saving behavior
  • Spending behavior
  • Opinions about themes/topics related to your industry
  • Activeness and nature of social life
  • Interests (plus, solo or group)
  • Personal values (and how willing they are to bend/break them)
  • Daily habits
  • Individualism vs Collectivism in decision making
  • Challenges and pain points
  • Objections to the type of products/services you sell
  • Innate or unresolved needs and desires (typically associated with their aspirations)

You can collect all this information through

• • Gated content online
  • Direct interviews with target customers
  • Secondary research
  • Consultation with your direct mailhouse company
  • Customer database lookalike analysis

Knowing this information will allow you to create a mass direct mail campaign that is very specifically aligned to the exact needs of your target audience. The more detailed your customer profile is, the better your postcard results will be.

3. Implement the perfect structure and eye-grabbing postcard design

Finally, the third key tip that we have to help you improve the effectiveness of your mass postcard mailing services is your postcard structure. This includes your content, the design, and the images you use.

First off, a compelling and eye-grabbing header is a must, to attract their attention. Make use of sub-headings, bullet points, and quotes as well. Your recipients may get multiple brochures, company letters, and postcards every day. This is especially true if they are a business customer. You want to stand out from this heap of unread direct mailers.

Second, your postcard itself should look and feel like a star. Put thought into the colors you use. One way to get great results is to use your brand colors. That way, your brand becomes memorable and an indelible impression is created in the minds of the target customer. Another way to go about this is to tap into design psychology. Choose colors that are research-backed to elicit emotional responses and physical reactions that are exactly what you want. Select font types and sizes that align with the tone of your brand and your postcard content. Align the content in a way that follows the natural movement of a person’s eye. If you want to disrupt this movement, be smart about what type of content you paste in each section of your direct mailer.

Third, be sure to use a good dose of images or cartoons, or doodles in your postcards. Ultimately, you don’t want to bore your recipients with a text-heavy postcard that they can’t wait to finish and toss away. Your direct mailers should be so pleasing aesthetically, that your recipients should want to hold onto them and peruse them again at leisure.

Work with Mail King USA for highly personalized mass postcard mailing services.

Mail King USA is a highly experienced and respected mail service provider in the US with 3 locations across the country that ensures faster in home delivery and cost savings. Our team has immense experience working with companies across industries and with diverse types of customers. We can help you plan and implement a robust and powerful postcard campaign that will allow you to attract prospect attention, encourage them to read your mail fully, and respond as you desire.

Get in touch with us today to discuss your brand’s requirements and challenges. We work with you very closely to bring your vision to life and get you the results you need. We look forward to helping you in any way we can.