7 Dental Postcard Marketing Tips
Whether you are a new dentist just getting started or you have been around the block and need to replace some of those patients that have moved away, postcard marketing for your dental practice is one of the most powerful and effective tools in your marketing toolbox.
With so many advertising strategies and options it is wise to consider what has worked well for the thousands that have gone before you. Why recreate the wheel?
Here are 7 tips for your next dental postcard mailing
- Use patient testimonials
- Make an irresistible new patient offer. Keep in mind the only ones who will come are those who are looking for a new dentist! Even if you lose money on the initial visit you will make it back 10x over.
- Keep it simple. Busy designs turn people off
- Tell them why you are different.... or is every dentist the same?
- Know your audience. Some of the most catchy (and responsive) ads have headlines like "Hate going to the dentist!"
- Keep at it! Mailing a postcard one time is like going to the gym once....i've tried it..doesn't work!
- Use a targeted mailing list. While EDDM or saturation mailings are cheaper on a per piece basis you end up spending more due to wasted ads on unqualified prospects. Get a targeted mailing list by income, age, presence of kids, net worth or whatever else describes your ideal patient. (Call us and we can help you with this!)
Simple enough! There are 7 proven tips for your next mailing.
We would love to help you with your postcard mailings. Give us a call today!
