7 Events For Non-Profit Direct Mailings

Direct Mail Marketing Ideas for Non-Profit Organizations

For Non-Profit organizations, building their donor base is crucial to attract monetary donations. At a time when numerous digital options are available to market various campaigns and activities non-profits organize to achieve this purpose, direct mail marketing still works the best.

Direct mail marketing helps in retaining old donors and attract new ones by establishing trust and by consistently reminding people about the organization. It is also believed that communication through physical media has a greater emotional impact on people than a digital one.

So, direct mailings can act as a great medium to advertise various events that non-profits organize. Some of them are:

1.Cooking events:

Hosting cooking events are a fun way to both delight people with yummy food and raise the necessary funds. For instance, non-profit organizations can invite people through personal invites to showcase their cooking skills in exchange for a small participation fee. Another creative way to allow people to contribute to your event is by crowdsourcing recipe books. Organizations can collect homemade recipes, curate them in a book and later mail it or sell it to other people.

2.Gaming events:

Gaming events are extremely popular among non-profit organizations. They can conduct lively outdoor, or indoor game events like board games night, video game tournament, and so on. They can announce and invite people to attend the same by mailing flyers and brochures informing them about the whole series of events in the tournaments. To organize the whole event and to distribute prizes, non-profits can raise funds by charging an entry fee, participation fee, or by inviting sponsors.

3.Treasure Hunt:

Who does not love to explore and bust clues to reach the treasure box? This is an event loved by both adults and kids. A fun way to market the same would be by delivering postcards with clues written on them. Non-profits can also conduct a scavenger hunt where participants run across the town to collect recyclables.

4.DIY Evenings:

Do-it-Yourself is trending so why not host DIY evenings?! There is a huge scope of applying creativity when marketing this event. For instance, if a non-profit is organizing a DIY Vegetable Garden, it can send invites in the form of an invitation card or a postcard with a small pack of seeds attached.

5.Art Shows:

To help local artists and art curators showcase their collection, non-profits can host an auction. Using letter marketing or post card marketing they can share detailed information about the artists, their works, the objective they are working for and why should people promote them.

6.Trivia:

Trivia is a popular, affordable, and easy to organize event that attracts an audience from all segments. There are endless possibilities when it comes to organizing this event. Through effective direct mail marketing non-profits can garner many donors. They can create attractive flyers, postcards, and posters to build awareness and raise funds for the event.

7.Sports Events:

Whether it is a marathon, a friendly basketball match, or a golf tournament, sports events are enjoyed by both participants and spectators. To ensure that enough people participate and come to witness the event, non-profits must get in touch with your direct mail advertising company of choise with enough time to plan and execute the direct mail marketing campaign. Leave yourself four weeks at least. By posting an event calendar or a brochure for the events explaining in detail all the terms and conditions, the sports events can become a huge success.

Not all direct mail companies are the same. Most take weeks just to produce the mailings and get it to the post office. At Mail King USA we pride ourselves on delivering some of the fastest turnaround times in the country. We know that our clients often get caught in a time crunch and we help them get thei marketing plans exectued fast and on schedule.

Give us a call today to plan your upcoming non-profit fundrasing mailing.