7 Ways Boost Mass Mail Marketing Response
Mass Mail Marketing Pro Tips
When it comes to marketing, you may have heard that email is the “in” thing. But the truth is that direct mail offers a degree of personal connection that emails can never aim to provide. But still, many companies hesitate to seek help from mailing companies. The reason they cite is they don’t know how to leverage the advantages of mass postcard marketing services the right way. How do you elicit the best and most consistent response rates from letter and postcard marketing services? In this article, we offer you 7 surefire techniques.
1. Get Specific With Your Mass Mailing Customer Profile
Not every target market of yours will be a good fit for your mass mailing service. A generic postcard or brochure will not help you get any favorable responses to your direct mail campaign. The trick is to actively define and target very select groups of customers with as personalized a mail as possible.
In order to make this personalization even possible, be sure to develop a proper customer avatar/profile. Consider their income, education, psychological features, and buying behaviors. Go as nuanced as you can with your customer profile. You should be able to tell exactly who will be opening your direct mail postcard and what their reaction will be. There are thousands, yes - thousands, of ways to filter your direct mailing list.
2. Make Mass Mailing Message Personalized
Once you have got the customer avatar/profile set, it's time to personalize the message. It may seem hard to personalize the postcard message for every single recipient. But it is doable.
The solution lies in collecting prospect details such as Name, address, email ID, tastes, etc. through smartly placed forms, polls, quizzes, and more. For example, let’s say you have whitepapers or ebooks that customers can download for free from your website. Gate it with a data collection form that allows you to collect this important information about them. You can then use these details to personalize the message with ease. These days, you have technology that can quickly and effortlessly map data to the right customer direct mail templates, ensuring you aren’t saddled with extra work.
3. Use The Best Words In Your Mass Mailings
Words are powerful. What you say is as important as how you say it. Using specific keywords that trigger the desired action – here, contacting you or placing an order – is imperative to the success of your postcard mailing services.
Typically, these keywords include –
• Limited time only.
• Order now.
• Offer expires today.
• Stocks almost gone – call today.
• …etc.
4. Mass Mailing Letter / Postcard Aesthetics Matter – a LOT
A lot of brands fail to realize that the way a postcard looks is integral to the buying decision that a B2C or a B2B customer makes. If a postcard or letter or brochure looks interesting or pretty or compelling, it is only then that prospects will open it and read it. If your direct mail material is drab and colorless or just a piece of paper with lots of text, you won’t inspire anyone to read it through. Perhaps people may even toss it in the bin the minute they get it in their mail.
That’s why, consider the design, font type, font size, alignment, graphic:text ratio, and paper color of the direct mail, when getting it printed. Sometimes, giving a specific texture of paper also adds to the overall appeal of the postcard and can help prospects form a positive opinion about your brand.
5. Let Your Mass Mail Recipient Know What To Do Next
A lot of times, your direct mailhouse campaigns may not elicit a good response – or even sufficient response – because you have been unclear in your messaging. When prospects don’t know the purpose of your postcard, they may be less inclined to reach out to you.
That’s why you need to be very specific and explicit about what you expect them to do next. Should they call you? Or write an email? Should they visit your physical store or website? Can they request a sample or a home visit from your team? Let them know everything through a strong CTA.
6. Make All Mail Mailing Offers Time-bound
Time-bound offers instill a sense of urgency, which in turn leads to a fear of missing out (FOMO). Especially in today’s world where millennials and younger cohorts are active decision-makers in a brand’s purchase choices, you’ll need to really instill a FOMO in them, to get them to react quickly.
This is where time-bound offers that indicate scarcity, really help. Again, the right keywords can be super helpful here. You can even add elements like clocks or hourglasses here.
7. Test, Test, Test, Your Mass Mailers Until You Succeed
The final way to boost response with mass mail marketing is to test your postcard printing and marketing service constantly. A/B testing really helps here. It allows you to keep switching up the design and message frequently, to see which type of postcard performs the best and in what target market groups. Ideally, give your direct mailers a minimum of 7 days and a maximum of two weeks, to generate any type of response – positive or negative. Then make tiny tweaks to the design or message or both and check what the response is then. Keep doing this until you get the response you seek.
Choose Mail King USA for the Best Mass Mailing Service in the USA with 3 strategic locations ready to serve your needs.
Mail King USA is a reputable postcard printing and mailing service provider with over 15 years years of experience as a mailhouse. We can help you implement the best direct mail marketing plans for your brand marketing and sales campaigns. Here are some reasons to choose us –
• Our services are very affordable and perfect for SMEs and start-ups.
• We take over start-to-finish direct mail design and content planning, allowing you the freedom to focus on your priority tasks.
• By choosing to get direct mail printed with us, you save on printing costs.
• You save a ton on postage since our mass mailing service offers huge discounts that we can pass on to you.
• You don’t ever have to worry about paper cuts or physical fatigue that is natural with packing thousands of postcards, addressing them, and mailing them. We take care of everything.
Get in touch with us to know more about our services, to see samples and to ask for a no cost and no obligation direct mail quote.
