Advantages Of Catalog Direct Mail Marketing

If you are looking for impactful direct mail marketing material to boost brand recall, influence purchase decisions, and engage your customers, catalogs marketing is the right solution.

Here are the multiple advantages of catalog marketing:

Top Benefits of Catalogue Marketing

Customers Love Catalogs

Studies show that magazine-like catalogs are loved by customers. They spend 30 minutes on average engaging with them while retaining them for many weeks. While direct mail marketing materials appeal to all age groups, millennials, in particular, prefer them.

This can be due to the fact that these 'digital natives' are drowning in digital media. Direct mail marketing materials such as postcard marketing, letter mailers, or catalogs are a refreshing change in the excessively electronic world. Catalogs appeal to the physical senses of this age group. For Gen Xers and baby boomers, catalogs bring back childhood memories of the excitement around reading them.

Boost Response Rates With Catalogue Marketing

Personalized catalogs designed based on the customer's purchase history or past interactions with the brand can boost response rates exponentially. A European company conducted an experiment on the efficacy of personalized catalogs by sending catalogs to two groups of potential customers. The first group received a traditional catalog that was not customized while the second group received personalized catalogs based on the target audience's past purchases and profiles. The findings showed that personalized catalogs boosted response rates by 500 percent.

Deepen Emotional Connections With Catalogue Marketing

Neuroscience researchers have found that printed physical marketing materials leave a stronger and longer-lasting impact as compared to digital ads. Direct mail marketing materials boost brand recall when the target customer has to make a purchase decision. Direct mail marketing materials such as catalogs and postcards also trigger a specific area in the brain responsible for discerning the desirability and value of promoted products. Apart from better recall, direct mail marketing materials strengthen brand associations and build deeper emotional connections.

Influence Purchase Decisions With Catalogue Marketing

Irrespective of the industry, businesses increasingly are investing in catalog marketing because of the strong influence catalogs have on purchase decisions. In a survey, 72 percent of customers stated catalogs piqued their interest in the brand's products. Additionally, 84 percent of customers purchased a product after viewing it in a catalog. According to another study, 77 percent of recipients visited a store after reading about the sales promotion in the catalog.

Showcase Brand Story With Catalogue Marketing

Apart from creating awareness around your brand's products or services, you can also use catalogs to showcase your brand story. A study showed that 65 percent of potential customers want to read additional content from brands. Content that highlights your brand personality such as your brand story, how a product was created, or behind-the-scenes stories of the people behind the product can help boost engagement with your brand.

Enrich the Buying Experience With Catalogue Marketing

Research shows that people keep catalogs for 20.3 days on average. Stunning and informative catalogs are easy to consume. They allow the recipients to enjoy the experience of sitting down with a cup of coffee and get transported through the stories and images. Being highly accessible, catalogs allow customers to browse at their own at their convenience, time, and speed. Catalogs make the browsing and buying experience fun and easy, which helps enrich their experience with your brand.