Back to School Marketing

Back-to-School Marketing Playbook

As students brace themselves to say goodbye to their summer freedom and head back to school, their parents brace themselves to say goodbye to their paycheck!

Why Marketing Back-to-School Matters

The back-to-school shopping season is the second-largest seasonal shopping period of the year in terms of consumer spending.
The shopping season was expected to produce about 75 billion U.S. dollars in spending in 2015. Retailers can thank the growing boys and girls for these sales figures.
The average planned back-to-school spending per household in the United States has gradually increased year-on-year to reach about $865 U.S. dollars in 2022.
- This is an increase of over 360 dollars since the beginning of the survey period in 2004.
- In the United States, most back-to-school shopping typically takes place around the end of July and the beginning of August.

What Items Are Best To Market For Back to School?

Classic back-to-school items—clothes, shoes, jackets, not to mention school supplies—are always in demand, even in economic downturns.
Parents can spend the most on electronic and computer related equipment.
Just about anything can be marketed during back to school season. Restaurants, home improvements, home services, cosmetic services, weight loss, automotive......house cleaning anyone?

Marketing Back to School in a Bad Economy?

Shoppers in a tough economic landscape and more savvy having adjusted to living on a budget. They are looking for the necessities and for deals, or ideally a hybrid of the two. Some 9.9 percent of shoppers in 2015 said that a full 100 percent of their back-to-school purchases were influenced by coupons, sales, and promotions.
About 25 percent of shoppers also said that back-to-school lists and school requirements influenced 26 to 50 percent of their purchases.
Collaborations between retailers and local schools may yield pleasant results for everyone.

Source:http://www.statista.com/topics/2143/back-to-school-statistics-and-facts/