Direct Mail Marketing Postcards for Your Pool Company

Summers are typically the busiest time for pool service companies whether you provide cleaning service, install pools, repair, or maintain them.  In the U.S., currently, there are over 80,000 pool cleaning services according to IBISWorld while there are thousands of pool installation and repair businesses.

While you have more clientele during the summer season, you will need an effective marketing strategy that allows you to gain a competitive edge over others and build your business. Postcard marketing, given its high response rates and return on investment (ROI), is a popular way of achieving marketing objectives. Here are some ways to create impactful postcard marketing for your pool service company that drives real results.

How to Create Impactful Postcards For Your Pool Company?

Focus on the Postcard Size For Your Pool Companies Mailers

Postcards help you deliver your message in a clear and concise manner. As with everything else, the size of the postcard will also matter the most when it comes to creating a strong impact. The USPS defines a postcard as a direct mail with these dimensions:

• Height -3-1/2 inches (minimum) to 4-1/4 inches (maximum)
• Length 5 inches ( minimum) to 6 inches (maximum)
• Rectangular in shape
• Thickness -0.007” (minimum) to 0.016” (maximum)

Most marketers invest in jumbo postcards that are  4¼″ x 6" or more in size. Oversized postcards are categorized as 'letters' by USPS and have dimensions of 6⅛″ x 11½″ or even more. The thickness of oversized postcards needs to be 0.009″ to 0.25″

Studies show that oversized, large envelopes have the highest response rate  (5 percent) while standard postcards have a 4.25 percent response rate.

Create a Captivating Postcard For Your Pool Company

You can use postcard templates or engage a direct mail marketing company to create a beautiful and unique postcard. Leverage both sides of the postcard to optimize your marketing message. Other elements that go into creating a stunning postcard include:

• Colorful high-quality images of beautiful pools
• Your services
• Special offers
• Contact information
• Testimonials
• Your differentiators

Customize Your Pool Companies Message On The Postcard

Personalization is the key to boosting the response rate, engaging your prospects, and driving sales. Surveys show that personalizing direct mail marketing materials boosts response rates by as much as 500 percent. Marketers look to customize postcards based on the prospects' past purchases and profiles. Adding their name, mentioning their pain point, and signing off with a name are some ways to add a personal touch to your postcard marketing.

Make an irresistible offer: Every postcard you send should incorporate an enticing offer. From discounts, coupons to bundled offers, ensure there is a compelling reason for the prospect to contact you for pool cleaning, installation, or repairs. 

Use a Targeted Mailing List For Pool Companies

Reaching out to the right people is vital to ensure your postcard marketing is impactful. A reputed direct mailing services provider offers an accurate, data-driven targeted consumer mailing list that you can segment based on multiple criteria such as:

• Presence of pool
• New movers
• New homeowners
• Income
• Personal interests
• Life stages
• Ultra affluent
• Occupation
• Home value

You may also want to target everyone in the mailing route with a saturated mailing list or target a certain zip code where there are a maximum number of pool owners.