Daily Deal Fad Passing Quickly

Below is an excerpt from an article on daily deal sites, led by the well known Groupon. For everyone that thought email was the end of direct mail and that groupon was then end of coupon mailers this serves as just another sobering bit of reality.

"NEWS: At Groupon Inc. (GRPN:US), daily deals are fading. That's the message the company sent many investors this week when it reported a decline in gross billings, or the total value of goods and services bought on its site, between the first and second quarters of this year.

While demand for online coupons may be cooling off, competition is rising, Bloomberg.com's Tech Blog reported. Groupon's market share (GRPN:US) in North America shrank to 53 percent in the second quarter, down from 56 percent the previous three month period, according a report from daily-deal aggregator Yipit. Read full article"

People love offline marketing and interact with it better.

Online marketing can surely be effective when done right, but it is fragmented and is a constanly moving target. Why aim at a moving target when you can hit one that doesn't move?

Reach them where they sleep!

Give us a call at Mail King to discuss a hyper targeted direct mail consumer list and reach consumers at home where they will be today, and tomorrrow, and the next day, and the next, and the next ....