Mail Formats For Cosmetic Surgery Offices

Direct Mail for Cosmetic Surgery

Looking to boost your cosmetic surgery practice with a direct mail marketing campaign? Before getting started on your direct mail campaign, it is important to know which direct mail format you are going to use for your cosmetic surgery practice. Here is a closer look at different direct mail marketing formats and their advantages:

Direct Mail Postcards For Cosmetic Surgery

Postcard marketing for cosmetic surgery practices is one of the most effective direct mail marketing strategies. Up until August 29th, 2021, to qualify as a postcard as per the USPS (US Postal Service), the postcard has to have a

• height between 3-1/2 inches to 4-1/4 inches
• and length between 5 and 6 inches.

Now, thanks to new regulations, postcards up to 6x9 may qualify for special postcard postage rates like discounted first class mail! Be sure to take full advantage of this new benefit, especially if timing is critical to your campaign.

The most common postcard sizes beyond the 6x9 is the 6x11 size card. This is one of the best sizes, in my opinion, becuase it is only a few cents more than the 5.5x8.5 or 6x9 and you get a lot more space to use. It also stands out in the mail box more. Finally, it is the largest you can go before bumping up to the next level of postage class (the flat) - which will impact your ad budget. However, I have seen the larger "flat" size cards produce VERY well so the extra expense for postgage may be more than offset by the greater response rate.

With clear, concise, and engaging content, you can achieve multiple marketing objectives with postcard marketing including

• Creating brand awareness
• Offering a discount or a coupon
• Educating your customers about a procedure
• Reminding them to take action
• Enticing them to book a consultation

Direct Mail Letters For Cosmetic Surgery

Marketing letters are an effective way to introduce your cosmetic surgery practice to new customers. For instance, you can send personalized letters to new movers in the area that your practice serves. If you have opened a new branch, you can use saturation mailings, targeted customer mailings, and zip code mailing lists to reach out to almost everyone in the area.

You can address the recipient by their name and keep the letter format simple to explain your services and their core benefits. With engaging and informative content, letter marketing can entice potential customers to want to know more about your services.

The USPS treats direct mail marketing materials that are larger than the specified dimension of postcards as letters. These can be used to send a brochure, booklet, or a freebie (such as a branded bag, T-shirt, or moisturizing kit).

Direct Mail Catalogs For Cosmetic Surgery

Private cosmetic surgery practices can enhance engagement with their potential clients by using glossy and aesthetically pleasing promotional catalogs.

• The services your practice offers
• Information on the latest cosmetic surgery procedures, injectables, laser, and other technologies and their advantages
• Eye-catching before-and-after photos that help your target customers visualize the results of procedures
• Highlight a new service or procedure your practice offers such as mommy makeover, CoolSculpting, 3D facelift, and so on

According to studies, consumers enjoy reading catalogs and spend an average of 15.5 minutes reading them while keeping them for weeks. Catalogs are powerful customer retention tools as people are likely to read them more than once.

Best of all, a survey shows that 72 percent of customers are more interested in a business or its products after reading their catalog.

Direct Mail Self-mailers For Cosmetic Surgery

Self-mailers are an affordable direct mail format that your cosmetic suregery practice can leverage to boost client engagement, brand awareness, and walk-ins. The self-mailer can range from a postcard to a brochure. As per USPS

• the height of the self-mailer has to be between 3 ½ inches and 6 inches
• the length should be between 5 inches and 10 ½ inches.

A self-mailer is a great way to send event invites, special offers on specific procedures, or coupons to your existing customers. By engaging your existing customers, you can boost the response rate, increase brand recall and loyalty.

While all these formats are effective, you can choose the right one based on your marketing objective, budget and the message you want to communicate. Contact us to get more details on any of these options and figure out the best campaign strategy for your practice.

Give us a call at (916) 296-0545 or  submit project details to get a direct mail quote now.