5 Mail Marketing Tips Mortgage Companies
Direct mail marketing for mortgage companies may seem confusing or challenging when you're not certain what you should do. But the reality is that with a few well-timed tips and tricks, you can easily implement stellar direct mail marketing or postcard marketing campaigns for your business.
Here, we explore some of the tips you can follow when implementing direct mail marketing for mortgage companies:
Mortgage Direct Mail Tip#1 - Create an annual strategy before you send your first mailer
It's very important to have in place detailed targeting and content plans for your direct mail marketing campaigns. You need to think of direct mail marketing for mortgage companies as a step-by-step process.
Your prospective borrowers need to be gently introduced to the idea that they need a loan. Your direct mailers should then introduce them to the types of mortgages you offer, how they benefit borrowers and on what terms these loans can be availed.
By sending direct mails consistently, you'll increase the likelihood of someone applying for a mortgage.
Mortgage Direct Mail Tip#2 - Experiment with different direct mail formats
From letter marketing to snap pack mailings and postcard marketing to brochure marketing, there are numerous types of direct mail services available. By using different formats like these, you can mix things up and keep your prospects engaged.
Another advantage of using different direct mail formats is that you'll reduce the chances of your mail being thrown out unopened. For example, if you keep sending letters to prospects, they might recognize your letterhead and throw the mail out. But, if you send a postcard once every few weeks, the chances of the postcard being read are much higher.
Mortgage Direct Mail Tip#3 - Create specific content for each type of mortgage borrower
Not every mortgage borrower takes out a loan for the same reason. For some people, a mortgage is the only way to buy their first home. For others, a mortgage is the quickest way to get the money they need for remodeling. For many more, a mortgage may be a tax-saving tool.
You need to understand the pulse of your target market when you're doing direct mail marketing for mortgage companies. By custom creating content for each specific target market, you can increase the likelihood of getting favorable replies from your prospects.
Mortgage Direct Mail Tip#4 - Write a headline that champions your mortgage's USP
The headline is the first thing people see when they open a direct mailer. If you've not used the right mailer, it might be the last thing people see before they fold up and set your mail aside.
To ensure that your letter mailings and other direct mailings are being read fully, you need to use a compelling headline. So, consider using eye-catching headlines like these:
- "5 Smart Ways To Invest In Property In 2021"
- "Home Renovations That Will Empower You In Your Sunset Years"
- "Let Your Dream Home Take Shape With These Attractive Mortgage Rates"
Mortgage Direct Mail Tip#5 - Give clear instructions about the next steps
Often, many mortgage providers only communicate about the mortgages they offer, without giving clear instructions on how prospects can actually borrow these loans. A really effective direct mail marketing campaign always includes a Call to Action (CTA).
This CTA should inform readers who to contact if they're interested in the mortgage, how they can avail of the mortgage, and what documents they need to submit to make the process seamless.
You can even provide a CTA to initiate leads; for example, "Fill-in this form and mail it back to us to get started on your mortgage application" or "Visit our [website] to read our terms and conditions".
Choose a direct mail service which specializes in direct mail marketing for mortgage companies
Finally, the best way to make direct mail marketing for mortgage companies successful is to choose a direct mailings company that has experience serving mortgage providers and financing companies.
At Mail King USA, we have over seasoned experience in direct mail marketing for mortgage companies. Our expansive portfolio of mail house services is budget-friendly, customizable and scalable. We can help you successfully run a direct mail campaign for your mortgage company. Reach out to us to speak to a member of our team.
