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Engage Existing Customers With Direct Mail

direct mail marketing service to customersEngage Your Existing Customers With Direct Mail

An often-repeated mantra in marketing is that acquiring a new customer can be five times more expensive than retaining existing ones.

Given the array of options consumers have today, it is easy for them to switch between brands. By leveraging direct mail to retain your existing customers, you can streamline your marketing budget while reaping rich rewards.

Why Use Direct Mail to Retain Existing Customers?

Here is a set of impressive statistics that show you why it is so important to engage and retain your current customers:

• A 5 percent increase in customer retention can boost your profits by anywhere between 25 to 95 percent
• The success rate of targeting your existing customers is 70 percent while the rate drops between 5 and 20 percent when you are selling to new ones.
• An agency found that repeat customers are four times more likely to refer, five times more likely to buy again, and seven times more likely to try a new product.

Ways to Leverage Direct Mail Marketing to Engage Your Current Customers:

1. Segment customers with an accurate mailing list.

You already have a mailing list of your customers. However, if you have not been in touch with them for a long time, they may have moved or there may be changes in their lifestyle or demographic status. For instance, they may be now in the older age group, bought a new home, earning more, or have children. These factors may influence your direct mail marketing campaign design and content.

The first step to engaging your customers is to ensure your database is accurate. A direct mailing services provider can help you clean up the list by checking it against the NCOA (national change of address) software and removing any duplicate addresses.

Once you have updated data, you can go ahead and segment them further based on their current demographic status and past purchase history.

2. Reconnect With Past Customers Using Mailers

Your customers are much more than addresses, names, and phone numbers. These are the individuals who trust your brand and have invested in you. Their purchase behavior, transactional history, and their feedback are also valuable data points that you can leverage to build a strong relationship with them.

To win them back, you can send a special offer through postcard marketing or make an exclusive sales announcement for past customers. You can also tell them how much you value their trust and interest in your brand through a personalized letter marketing campaign.

Leverage the opportunity to also showcase the new additions to your store or what changes your business has undergone since they interacted with you.

3. Upsell or Cross-Sell Using A Direct Mail Campaign

Since you know their purchase history, you can send coupons of the same product types with personalized self-mailers to entice them to buy more of the same. You can also use this opportunity to sell high-end products that you think may interest them.

Send a colorful and enticing catalog to introduce your customers to your high-end product categories and combine it with an exclusive offer for 'loyal customers.'

4. Provide Valuable New Information to Your Customers Using Direct Mail

Provide industry specific and relevant information. A real estate agent might provide a snap shot of market activity. A home improvement company might provide stats on how to add value to your home or energy saving tips.

Have your customers moved to a new location? You can send a personalized brochure or postcard with information on services in the location such as schools, food, supermarkets, healthcare and so on.

Start Sending Mail to Your Past Customers

Give Mail King USA a call today or request your direct mail quote online now

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