High Cost of NOT Marketing

Marketing costs money and is usually the first thing to be cut when times get tough - but marketing is also efficient and effective. In spite of those who claim "marketing costs too much," let me offer some reasons why just the opposite is true.

Marketing bulletproofs a business against competitive attack.

Unfortunately though, most companies don't give marketing serious attention until something goes wrong. It may be the activity of an aggressive competitor, falling sales or some internal crisis. When that happens, everyone expects marketing to kick in instantly and solve the problem.

Companies, all companies, are vulnerable to competitive attack when they fail to create a legacy of marketplace credibility. This means projecting and protecting the company image and constantly caring for the way their brand is perceived and appreciated. This takes time, effort and money. But when a problem arises - and it always does - there's a reservoir of goodwill, knowledge and value that offers protection against the attack.

Marketing creates a company's future

When someone calls and says "I've known about you for years," you know that marketing has been at work doing its most important job.

The Truth About Marketing Costs

NOT marketing is the most expensive mistake you can make. It costs you sales, customers, market share & profits.

Mention this article and I will INVEST with you, adding $100 worth of direct mail marketing services into your next mailing.