How & Why Mortgage Companies Use Mailers

The Most Effective Mortgage Marketing Strategies Involve Direct Mail

A quick glance at your mail each month proves this point. Thanks to an effectively-implemented direct mail marketing, mortgage companies can generate new leads and expand their current customer base. Mortgage companies across the country understand and appreciate the importance of this mail marketing strategy. The stats explain why there is such an increased interest in mortgage marketing mailers:

More than 42% of direct mail recipients read or scan the mail received (Smallbizgenius.net)
Over 73% of Americans report a preference for direct mail because they can read it conveniently (Forbes)
Companies that implement direct mail report a 29% ROI (Postalytics)
Direct mail recipients retain it for an average of 17 days (Smallbizgenius.net)
Those in the age bracket 45-54 have a high likelihood of responding to direct mail pieces (Greaterbaltimorepcc)

Despite mortgage companies increasing their direct mail uptake, they also know that simple mistakes can gravely affect their results. That's why they trust experts like Mail King USA to help out on that. Keep reading to find out how mortgage companies use direct mail and why there is a considerable rise in marketing by mail.

How Mortgage Companies Use Direct Mail

Mortgage companies use direct mail in many ways, including:

Mortgage Companies Use Direct Mail For Sharing Useful Mortgage Tips – The mortgage industry can sometimes be confusing to potential clients. Players in the sector have identified this gap and explore direct mail to keep their target audience informed by sharing with them useful tips about personal finances, loan options, and home maintenance. Recipients of these tips keep referencing them because they help make an informed decision. In return, the company benefits because its name remains in people's minds.
Mortgage Companies Use Direct Mail For Reminders – It is human nature to forget some crucial details, including those on their mortgage. To remain in touch with their current client base, mortgage companies regularly send out mail reminders about better loan options and how to take advantage of current rates. People that receive these reminders appreciate it, and the company comes across as being caring.
Mortgage Companies Use Direct Mail For Announcements – When expanding their business line or have an important message to pass across, mortgage companies turn to their most effective tool – direct mail. Through these announcements, the companies get to add a few enticing offers to expand their client base. Moving to a new location, opening a new branch or adding a new product offering are a few such announcements.
Mortgage Companies Use Direct Mail to Send out a catalog of services – Thanks to direct mail, mortgage companies have an opportunity to send to their prospects a full catalog of their services. This strategy is not common but can be done using a premium tri-fold brochure or high end letter.

Reasons For Using Direct Mail Marketing

The physical mailbox is a precious possession for practically every person or organization, making direct mail a useful marketing approach for any mortgage company that seeks to increase its convertible leads. There are many reasons why direct mail produces the desired results in this sector:

You can track direct mail – When using Mail King USA direct mail service, you can track all your campaign activities. You can see trackable returns every time your mail drops. Continued use gives you the ability to predict the stream of leads from this campaign.
Excellent response rates – Direct mail leads in getting response rates compared to other marketing methods, currently standing at 9%.
Direct mail gets opened and read – When people walk to their mailbox and come back with a stack of mail, they make sure that they open it. Some people read through every piece while others scan it.
Direct mail can be personalized – The physical mail received is tangible, and the recipients can put it in their pocket or place it somewhere strategic in the house. This personalization feature makes them appealing among mortgage companies.
Encourages brand building – Mortgage companies benefit from direct mail's ability to build brands naturally. Even if the recipients may not immediately require your service, they get to know your business and can contact you whenever the need arises. Regularly sending them the mail keeps you in their mind.
You can target direct mail - Mail King USA direct mail service explores the rich consumer information available to target your audience effectively. Doing so increases the conversion rate.

Best Practices & Tips to Get A Response When Marketing By Mail

As you send out your direct mail, there is no denying that you will be anticipating a response. Even though you are not guaranteed a reader's response to your mail, you can use a couple of tips to hear back from them.

#1: Give readers several ways to respond: Add a website, email, phone number, or text number so that the readers can get back to you whenever they want. Highlight this information for easy visibility.

#2: Frequently mail: One mail is not enough. Persistently mail your clients and prospects to increase your chances of a response.

#3: Personalize the mail: People are more likely to respond to you if they feel that you are speaking directly to them. Use the available consumer information to personalize the mail as much as you can.

#4: Create a call to action: Your direct mail should have a call to action that showcases what you would like your recipients to do. If you would like them to contact you, explicitly indicate this.

#5 Use Quality Mortgage data: Too often mortgage companies chose to aim for the cheapest option instead of the best ROI. When it comes to data DON'T DO IT. Go with the quality prescreen credit data and you will get quality leads that convert. It may cost you an extra 15 cents per record but it is well worth it. You get what you pay for.

Let the expert do it.
As you embrace direct mail for a mortgage company, make sure that you get it right. When you let Mail King USA handle your mailing needs, you are sure to get high-quality professional work. Contact us today to discuss your goals and get a quote for your next direct mail campaign.