Grow Business Direct Mailing New Movers

New Mover Direct Mail Marketing

Right from job security, proximity to family and friends, to finding an affordable home, the reasons for moving are multiple. On average, a household in the U.S. moves every five or seven years that translates to 12 moves in their lifetime. The U.S. Census Bureau data shows that close to 31 million people were new movers in 2019.

Moving presents incredible opportunities for marketers and business owners. New movers are more willing to try new products and services while spending thousands of dollars on these products or services.

Many businesses create tailored mover programs to capture the retail opportunity that moving presents. A great way for your business to capitalize on the marketing opportunity is to use direct mail marketing.

The Power of Direct Mail Marketing 

Whether used for postcard marketing or letter marketing, direct mail marketing delivers tangible results for your business. Here are some statistics that reflect the power of direct mail marketing:

• 73 percent of consumers in the U.S. prefer that brands contact them through direct mail as they can read the materials at their convenience.
• 59 percent of respondents in a survey said they enjoy receiving direct mail materials about new products.
• 60 percent of consumers who receive a product catalog visit the website of the relevant brand
• Close to 90 percent of direct mail is opened as compared to 20 to 25 percent of emails.

Besides, direct mail marketing yields a high ROI (return on investment). A study found that while advertisers spend $167 on direct mail per person, they earn $2,095 per person by selling their products or services. From oversized mail to postcards, effective direct mail can help businesses promote brand awareness to new movers, offer deals and discounts, expand client base and sell goods and services. Given that direct mail gives the recipients more control over when and how they respond, consumers prefer this mode of interaction with brands.

How to Market to New Movers Using Direct Mail

Secure the new mover mailing list

The success of your direct mail marketing campaign depends on the quality of the mailing list. The more comprehensive and accurate your mailing list, the more effective your marketing campaign. Investing in a high-quality new mover mailing list is the first step to creating a winning new mover marketing campaign. The new mover mailing list can be segmented based on renters, homeowners as well as the locality they moved into.

Identify if the new movers are likely to be interested in your offerings. This is easy, because there are few exceptions!

New mover marketing is beneficial for most businesses including:

• Grocery stores
• Restaurants
• Home improvement services
• Home decor, furniture
• Health and fitness,
• Banks,
• Hair and beauty salons,
• Automotive,
• Home repair,
• Medical and dental offices
• Daycare
• HVAC
• Plumbing
• Dance studios
• Pest control
• Landscaping

Create personalized messages

Personalization is the key to capturing the attention and winning the hearts of your target audience. After segmenting your recipients using the new mover mailing list, create personalized messages such as a welcome letter with the name of the recipient or an introduction to your brand.

Send follow-up mail to new homeowners

Once you introduce your brand, you can follow it up with a postcard, catalog, or brochure with offers or deals for new movers. Getting in touch with a quality direct mailing services company like Mail King USA is the easiest way to secure an updated new movers mailing list for the areas you want to target.

Give us a call today or request a new mover direct mail quote now