How to Use Business to Business Mailings

B2B Direct Mail Marketing

Direct mail marketing enjoys a five to nine times higher response rate than most other advertising methods. An increasing number of marketers invest in direct mailing services given their high ROI (return on investment). According to an estimate, advertisers make a per person earning of $2,095 for goods they sell through direct mail marketing.

Given these incredible benefits, direct mail marketing is an indispensable tool in the marketing kit of businesses. If your business is looking to target other businesses, an effective direct mail marketing campaign can give you the results you seek.

Here are some smart ways to use business-to-business (B2B) mailings to gain qualified leads, boost sales and achieve revenue targets.

Four ways to use B2B mailings

Send free samples: Product sampling is a great way to enable your B2B consumers to understand your product, show them how it smells/looks/feels, and what distinguishes it from the ones offered by your competitors. Big brands such as Amazon are leveraging the power of direct marketing to send free samples to customers. In a study, 73 percent of those who sampled a product stated they were likely to purchase it. You can either attach a sample in the direct mail or send a box of samples along with a postcard or letter.

Design oversized direct mail materials: If you are looking for postcard marketing or letter marketing ideas, it is important to know that some formats score above others in terms of response rates. While postcards have a high response rate, dimensional mailers and catalogs are also effective. According to a survey, the chances of recipients responding to an oversized direct mail material is 15 percent more. While a large postcard or envelope grabs the attention of your B2B customers, making your direct mail unique will amplify the results. Other ways to capture the attention of your prospects are to send sales brochures, event invites, or product catalogs.

Personalize the message: Hyper-personalization is the key to making your brand or product memorable. Adding personal touches to your postcard marketing such as using the business account name or the owner's first name, addressing their unique pain points, and signing the mail with an individual account are some ways to customize your direct mail. Personalization is only possible when you have a segmented mailing list of the businesses you want to target.

Segment your recipients: If you supply products or services for insurance companies, you will need an accurate mailing list of these companies. If you are in the financial sector, you will need a direct mail list to optimize your direct mail marketing for financial services. Depending on your industry and niche, you can further segment your direct mail recipients using criteria such as company revenue, SIC, industry, location of the headquarters, contact title, number of employees, and much more.

Setup Your B2B Mailings

Mail King USA offers a highly accurate business-to-business mailing list based on the latest data and research. With telephone numbers of businesses included in the mailing list, you can follow up a direct mail campaign with a personal call to boost response rates. 

Give us a call today or request a direct mail quote now.