Direct Mail Marketing Fire Insurance

Concerns to consider when marketing fire insurance

Fire insurance is really important for both homeowners and businesses. But sometimes, prospective clients hesitate to invest in it because –

They feel the premiums are high.
They don't see the necessity of fire insurance.

But the truth is, disaster can strike at any time, and having fire insurance can help them safeguard their finances and futures.

As an insurance provider offering fire insurance, you can do a lot to encourage prospects to buy your product. This is where insurance direct mail marketing does wonders.

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How you can use direct mail marketing to promote fire insurance.

• Use postcard marketing to introduce yourself to customers living in fire-prone areas

Some people live in areas or work in places that are more prone to fires than others. For example, people living near or in the brush or companies that are involved in manufacturing or storing flammable products.

Introducing yourself to such prospects can help you create a qualified client base, since they'll most-likely need your fire insurance at some point.

A postcard is a great way to get your brand known. Write a brief description of your fire insurance and provide your best quote. Write down your company website address or contact information so people can contact you if they need to.

Short introductions like these don't seem like a sales pitch. By choosing the right & relevant visuals for your postcard, you can actually create a lasting impression on your recipients.

• Use direct mailings to educate prospects about fire hazards and risks on their property

It's very easy for people to ignore or forget the various fire hazards that we're living with each day. Anything from a discarded cigarette butt to a malfunctioning electrical wire can leas to massive fires in homes, office spaces, production floors, and warehouses. There are also natural disasters such as forest fires and volcano eruptions that may affect a particular region.

Effective direct mail marketing can allow you to use this knowledge to help convince recipients why they need to purchase fire insurance. The point isn't to scare them into buying your insurance. But, it's to share this information to the right people at the right time.

• Letter marketing can help you set things straight about high fire insurance costs

A personalized letter is a great way to establish a one-on-one connection with a prospect. It can also be a great way to introduce the aspect of fire insurance expenses. Here, you can use direct mailings that are personalized to the type of client.

For example, if the client is a small business that manufactures garments, you can talk about fire damages unique to them. Or, if it's a farm owner, your letter can be customized to the fire hazards and loss of property related to the farm.

You can then continue by providing examples of what type of property damage expenses, stock expenses, livestock loss, and personal injuries they can incur if they don't have fire insurance and what they can save if they do.

• Send brochures that discuss the different types of fire insurance coverages you offer

From valued policies to comprehensive coverage to replacement policies, there are multiple types of fire insurance policies that prospects can choose from. If expenses or coverage terms are the issues hindering the purchase, then a great follow-up to your letter would be a brochure explaining the different types of fire insurance policies you offer.

A detailed brochure can give you enough space to talk about the features of the policy, advantages and even put in a comparison table at the end.

• Combine letter marketing with snap pack mailings to pitch fire insurance deals to people who've experienced property damage

This can be a great way to promote your fire insurance if you handle the situation tastefully.

Instead of sending a letter pitching your fire insurance immediately after the fire accident, send your condolences and offer your help. You can follow this up with a few letters on tips that the prospect can use to get back onto their feet after the fire.

Finally, after a few weeks, you can pitch your offers on fire insurance policies using snap pack mailings. Since your content has been so helpful to the recipients, you'll be able to encourage more people to purchase your insurance to protect themselves from any future fires.

At Mail King USA, we are a highly experience direct mail marketer, and cal help you with your insurance direct mail marketing services. We can run highly-targeted and effective campaigns that can help you generate qualified leads and sales. Contact us for more information.