Billboards, Mailers, Websites, Oh My!

Whats the Difference Between Direct Mail & Other Types of Marketing?

Radio, TV, newspapers, direct mail, email, billboards, internet, magazines, envelope mailers, golf carts, shopping carts, websites, tourist sites, pay per click, SEO, SEM, banner ads, and on and on!

So many choices. Are they all the same? Know the difference or it could sink your business!

What types of advertising are Branding?

• Investing in radio, TV, magazines, billboards (whether on the street, a golf cart, or shopping cart) when you need a fast return is a bad idea. Those are each BRANDING mediums NOT direct response.

What types of advertising are Direct Response Marketing?

• Direct mail or email are DIRECT RESPONSE mediums and your choice for a fast response and return on your money.

What is Search Marketing?

• Internet is the new SEARCH directory and NEWS medium, replacing newspapers and yellow pages, which are pretty much dead now.