3 Direct Mail Print Myths Busted!
Myth #1: Direct Mail Marketing Isn't Eco-Friendly - False!
Paper often comes from managed forests or farms, which replant 4 million trees every day.
Myth #2: Consumers Prefer Digital Over Diret Mail- False!
70% of Americans said they preferred to read printed paper over a digital screen and 67% like the feel of print over other mediums!
Myth #3: Consumers Don't Want Direct Mail - False!
According to Nielsen Research, nearly 90%of consumers say they want to receive printed marketing materials like postcard mailers and letter mailers regarding sales and promotions... and the customer is always right.
