Real Estate Postcard Marketing Statistics
Direct mail marketing may seem like an old strategy for real estate agents. However, this time tested marketing channel continues to deliver massive results for realtors. Direct mail postcards provide benefits that cannot be matched by digital channels. From postcards to newsletters, direct mail marketing brings in new listings and sells homes faster for agents year after year.
Check out these real estate postcard marketing statistics and learn how to leverage this proven strategy to get more listings and sell more homes.
Key Real Estate Postcard Marketing Statistic #1
► 63% of Gen Z consumers are more excited about direct mail now than they were in 2021
A recent report by RRD Marketing Solutions states that 63% of Gen Z consumers are more excited about direct mail now than a year ago. This shows a noteworthy change in the preferences of this important group, who many just assume are more interested in digital channels.
The findings show that Gen Z loves the physical nature of direct mail and feel that it better connects with them on a personal level. Perhaps even more important, is that they find direct mail postcards to be more trustworthy than emails. In an age of scammers and cyber attacks this is not too suprising!
|Postcard Marketing||Email Marketing|
|More Likely To Catch Your Attention||40%||23%|
Facts Realtors Need To Know About Direct Mail Postcards
► Real estate agents should consider the preferences of the massive Gen Z population when formulating their marketing strategies, especially real estate postcard marketing strategies.
► Real Estate direct mail postcard marketing campaigns done correctly will help realtors make a personal connection, get attention, and gain trust....and clients.
Mail King USA provides end to end postcard marketing solutions for real estate agents. From design to delivery the process is easy and fast. Setup Just Listed Postcards, Just Sold Postcards, Open House Mailers, Real Estate Holiday Cards, Real Estate Market Update Newsletters, or any other type of real estate mailer. With the fastest turnaround times anywhere, you can have your real estate postcard mailings in the mail stream in under a week.
Key Real Estate Postcard Marketing Statistic #2
► According to a 2021 study, approximately 70% of real estate agents opted to send postcards in quantities of 750 cards or fewer. A significant majority of direct mail batches (75%) consisted of 500 pieces or less, while less than 1% of the mailings were aimed at 10,000 contacts at once.
Considering this trend, newer realtors or those lacking an extensive contact list (or budget) should not be discouraged from pursuing direct mail marketing strategies. Instead, they can gradually enhance their efforts as their business expands.
At Mail King USA statistics show that most realtors will mail to their farm area if they are able. Just listed postcards and just sold postcards have their greatest impact when mailed to the same neighborhoods over and over. This direct mail strategy creates top of mind awareness, builds trust in the community and sets the realtor up as the local expert.
Of course, not all real estate agents are able to mail to their full farm areas initially, or at least, not with the frequency they desire. For this reason, many agents may start off with mailing postcards to just a few routes or by doing radius mailings.
Facts Realtors Need To Know About Postcard Marketing
► Real estate agents who understand the power of direct mail postcard marketing should do what they can now and simply increase their reach and frequency as their business grows. As they say, Rome wasnt built in a day.....but they were laying bricks every hour! So do what you can to lay bricks now, one mailing at a time.
► Real estate postcards can be sent out in a number of ways besides large mass mailers. Consider trying other postcard strategies like mailing carrier routes or doing radius mailings.
Ready To Setup Your Postcard Campaign?
Mail King USA provides end to end postcard marketing solutions for real estate agents. From design to delivery the process is easy and fast. Setup Just Listed Postcards, Just Sold Postcards, Open House Mailers, Real Estate Holiday Cards, Real Estate Market Update Newsletters, or any other type of real estate mailer. With the fastest turnaround times of any real estate mailing service, you can have your postcard mailings in the mail stream in under a week.