Six Freebies You Can Send With Direct Mail

Direct Mail Tips for Better Response - Use Freebies!

Direct mail marketing is a preferred way of building brand awareness, generating leads, and boosting sales. Combining your direct mail with creative approaches such as offering freebies is a great way of enticing your prospective customers and ensuring your brand stays on top of their minds. While freebies need not eat into your marketing budget, the more unique they are, the higher the returns on your investment.

Customers love to receive direct mailings from brands and the response rates to these materials are higher when they are personalized. Here are the top six unique ideas for freebies that you can include in your postcard marketing or any other type of direct mail marketing materials.

Top unique ideas for freebies

1. Food gifts

Right from homemade jam, chocolate chip cookies to organic tea or coffee, sending a food sample is a great way of enticing your target audience to make a purchase. Ensure that you are not sending anything perishable while wrapping and labeling it professionally. Direct mail advertising companies can help create an attractive packaging design for your campaign.

2. Product samples

Whether you sell flower seeds, housekeeping goods, artificial turf, cushion covers, or beauty products, you can send a trial-sized sample to your target audience. Consumers who are wary about spending money on new products are open to trying it once they get a look and feel (or taste) of the product. A trial-sized sample can also induce FOMO (Fear of Missing Out). FOMO marketing strategy uses messages to trigger the consumers' innate anxiety of missing out on something others are benefitting from. This increases the chances of the recipients taking the desired action.

3. Three-dimensional items

A fun way to engage your target audience while promoting your brand message is to send 3D pieces that can be assembled by your prospects. Other funky ideas include a direct mail material that changes color when exposed to light. You can also hide a coupon code or an offer in a card that gets displayed when held under running water.

4. Bookmarks

Bookmarks are inexpensive and are useful to most prospective consumers. Print bookmarks with your logo, brand name, and contact information to enable your targets to reach you easily. Multifunctional bookmarks - such as ones that double as a ruler and magnifying lens -are a great way to engage those who are not into books.

5. Credit Card holder

A credit card holder and cell phone wallet are lightweight and inexpensive while being extremely useful. Create an attractive design with your logo and tagline so that your consumers remember your business each time they use their credit cards or check their phones.

6. Postcard Magnets

Get innovative with the magnet by adding a kitchen conversion chart, a built-in ruler, or a bottle opener.

There are endless creative possibilities when it comes to freebies for your direct mail marketing campaign. Other unique ideas include:

Decals
Laptop Stickers
Toolkits
Worksheets/workbooks
Planners
Recipe book or interior design catalog

Give us a call today to discuss ideas and setup your direct mail campaign to get you the ROI you deserve!