Wartime Marketing Plan

Direct Mail Marketing in Volatile Times

Stop checking your portfolio and take a deep breath. While the war overseas, inflation, and interest rates are real factors to consider, many business make the mistake of letting these macro events derail their marketing plans.

The reality is that the American savings rate is still at a record high and people still have the unmet human reflex to ease their lingering pain from the pandemic.....and so they are still spending.

Spring is around the corner and you can hear the anticipation in conversation. Vacations, home improvements, nice meals, & home buying are on the mind. Don't panic. In volatile times the best marketing approach is consistency.

When others pull back, is precisely when you have the opportunity to pick up market share.