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Bulk Postcard Mailing & Zip Code Mailings

bigstock EDDM direct mail marketing Aerial View Of Small American 418066546Bulk Postcard Mailing VS Zip Code Mailing

In the world of direct mail marketing, there are a lot of options to choose from. One common question is: what is the difference between bulk postcard mailing and zip code mailing? Bulk postcards, used in the normal sense, are exactly what they sound like - postcards that are sent in bulk, without any targeting or personalization, otheriwse known as a "mass mailing".

Zip code mailings are targeted to a specific area, using the recipient's zip code. There are pros and cons to both methods. Let's take a closer look at each one.

Bulk postcard mailings and their benefits

Mass mailing service providers specialize in sending bulk mailings, which involves, sending mail in bulk.

Bulk postcard mailings are one of the preferred ways for brands to create awareness of their offerings, acquire new leads, and boost conversions. Direct mail marketing, in fact, is a $10-billion industry, second only to television advertising spend in the U.S.

Given that consumers love receiving direct mail materials and are more likely to make a purchase decision when they receive such mail, the ROI (return on investment) of bulk mailings is high.

Bulk mail companies help businesses maximize the ROI of their campaigns with a set of tailored services.

Some of the benefits of bulk postcard mailing services provided by a bulk mailing house include the following:

Flexibility: Through a postcard printing and mail service provider, you can pick from a diverse array of mailer formats. From oversized envelopes to postcards and beyond - simply choose what you think will work best for your direct mail campaign.

Testing: The key to deriving the most out of your direct mail campaign is to test different elements such as color combinations and layouts. Working with a mass postcard mailing service will allow you to test various mail elements with ease. The results will tell you what works and what doesn't, so you can make the necessary changes and increase the chances of a successful campaign.

Targeting specific demographics: Bulk mailing allows you to target specific demographics based on what you believe will yield results. For instance, you can target the mail based on a certain age group or other demographics such as marital status, income level, location, and gender. Through bulk mailing, you can target entire market segments in one go. This will allow you to enhance the responsiveness of your target audience and also boost conversions rapidly.

Positive return on investment (ROI): Bulk mailing costs are high on affordability, and the best part is that direct mail is known to initiate responses from customers. A good mass mailing service provider can help you find the best bulk mailing postage rates to optimize the ROI of your campaign.

bigstock Target Audience Analysis Mark 457614857ZIP code mailings: What are they and what are their benefits?

Zone Improvement Plan (ZIP) mailings are large-scale saturation mailing and involve targeting all addresses under a single ZIP code. Conventional saturation mailings are all about choosing particular carrier routes. However, ZIP code mailings are used for mailing all routes that come under a ZIP code. You can also use ZIP code mailings to send direct mail to specific addresses in a ZIP code by filtering metrics such as income, age, gender, and homeowners.

The benefits of using a mass postcard marketing service to send direct mail to specific ZIP codes include:

Lower postage charges: Saturation postage charges are much lower compared to what you would have to spend if you opted for a highly targeted direct mail campaign. If you choose the latter, you'll have to spend around 9 cents more than mail that qualifies as saturation postage.

Suitable for small and medium businesses: Small and medium businesses can benefit from ZIP code mailings as their customer base is typically from a particular ZIP code. For instance, if you have a beauty salon, you're likely to get most of your customers from the local area. In this case, you can target the ZIP code of the local area. Other businesses that are likely to benefit from ZIP code mailings include restaurants, automotive shops, tax accountants, gyms and fitness centers, and chiropractors.

You can target a specific demographic: Your business may not appeal to all the people who live in a certain ZIP code. However, it may appeal to a certain age group or gender living there. Through ZIP code mailings, you can target specific demographics within a ZIP code, which increases the chances of conversions greatly.

The Differences In Bulk Mailing Types

There are a few key differences between bulk postcard mailing and zip code mailing. For one, with a bulk postcard mailing, you are not able to target specific demographics as you can with a zip code mailing. This is because bulk postcards are sent to everyone on your list, regardless of their location.

With a zip code mailing, on the other hand, you can target specific areas by sending your postcards only to those addresses within the selected zip codes. This allows you to be much more strategic with your marketing efforts and ensures that your message is being seen by those most likely to be interested in your product or service.

Another key difference is that bulk postcards are typically cheaper to send than zip code mailings. This is because there is no need to purchase separate lists for each zip code or print different versions of the postcard for each area.

Bulk mailings can also be sent out more quickly than zip code mailings, as there is no need to wait for specific addresses to become available.

callusThe type of direct mail method you choose will depend on the nature of your business, your business goals, and your target audience. If you are looking to target your customers more precisely in a particular area, for instance, zip code mailing is the right choice.

However, if your business has expanded and serves people from multiple locations, bulk postcard marketing services would be a better choice.

A good bulk mail service provider can also undertake ZIP code mailings. By pre-sorting your bulk mail based on zip codes, they can save the postal staff a significant amount of time and money. This discount then gets passed on to you as a client.

The best way to know which type of mailing method is right for you is to consult a reliable bulk mailing services provider who can offer strategic advice and different mailing options. Call Mail King USA to discuss your direct mail marketing objectives and we can help guide you in this choice, or perhaps even suggest a different approach alltogether. Call (916) 296-0545 to speak with someone today.

 

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