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Direct Mail for Insurance Companies

Tips and Best Practices When Using Direct Mail Marketing for the Insurance Industry

insurance mail marketing campaign

Effective direct mail marketing has proven to be a top marketing tactic today simply because of the high returns it offers on investment. Direct mail advertising companies are booming, with more businesses seeing the value in reaching out to their customers directly.

Insurance direct mail marketing is more memorable, has a higher retention value, can be processed more easily by customers, and is more persuasive than many other marketing efforts, invariably eliciting a response from your target audience.

Insurance is something everyone needs, whether it's life insurance for their families, home insurance, or car insurance. Home insurance direct mail marketing can help people become aware of how best to safeguard their home, while life insurance can do the same for their families, all while putting your company first in mind for those needs.

Here are some of the best practices and direct mail tips for insurance companies wanting to start a direct mail campaign to benefit from.

Maintain a Targeted Direct Mailing List for Campaigns

If you want your direct mail marketing campaign to be successful, you're going to have to create a plan for your "ideal customer". This should include demographic details such as age, location, language, gender, and other specifics that will help you connect with them in ways that will impact them.

When you know who your target audience consists of, you won't be sending out mailers and emails to anyone who doesn't fit into your "ideal customer" description. You will be saving time as well as money and be able to invest both in a effective way. Reaching out to your target audience also increases the likelihood of receiving a response.

insurance mailhouse service

Choose the Right Format for Insurance Direct Mailing Services

Color insurance postcards, personal letters, snap pack mail, brochures, and direct mail flyers allow you to compose different types of messages based on your needs. You can also combine letter mailings with other formats to get the best results from a mixed package.

Insurance Mailers Require Great Letter Copy

Insurance direct mail marketing requires you to create mind-blowing copy. Why should a customer choose you? What do you have to offer that they can't get elsewhere? Think about what sets you apart from the rest and focus on capturing their attention with your copy. This doesn't just apply to the writing. It applies to everything you're sending them – the images, colors, writing – everything.

You should also use this opportunity to be creating brand awareness. Any initial investment and effort to maintain consistency in your copy and images will pay off later in brand recognition in existing and potential customers.

Insurance Mail Needs A Call to Action

Give your customers a good reason to look you up. Make them an offer they won't want to refuse. It shouldn't be something they can benefit from only after taking an insurance coverage. Make it non-contingent – maybe a free quote or a checklist of everything they need to know about homeowner's insurance.

Whatever you want them to do after reading your mail, make it explicitly clear with a strong call to action. This could be signing up for a service, booking a consultation, or even downloading a brochure. Once a potential customer has interacted with your insurance services, you will be top of mind for them for future insurance needs.

Be Consistent with Direct Mail Marketing for your Insurance Office

Insurance marketing company

Your direct mail marketing efforts don't end after you send out the first mail to your targeted list of customers. People aren't likely to be converted with just one mailing. Be consistent in reaching out to them. Your company name will register in their subconscious mind and they will be likely to recall it if they're ever looking to switch insurance providers. You should be ready for them in such situations.

Monitor the Direct Mail Campaign Results

There's no point spending funds on direct mail marketing campaigns if you aren't going to keep track of how they're impacting your business's reach. Measure the results of your campaign by monitoring the goals you set out to achieve and then make changes that continue to steer you in the right direction.

Start Mailing Today for Your Insurance Company 

Ready to get started? Give us a call today to start build a lead generation machine as you shape your new direct mail marketing campaign. 

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