Setup Real Estate Investment Mailers
Real estate investment letter mailers are a powerful and effective way to grow your real estate business. Letter mailers allow you to reach highly targeted prospects with a credible form of communication that will build trust and move the deal process along.
Real Estate Investor Direct Mail Letter Objectives
► Introduce yourself and your business to potential sellers.
► Provide information about the benefits of selling
► Generate interest in selling the property.
► Get contact information from potential sellers so you can follow up.
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Tips For Writing Direct Mail Letters For Real Estate Investors
Target Your Mailing List
Make sure your letters are targeted to the right people. For example, if you're looking to buy investment properties, you'll want to target homeowners who are thinking about selling.
Keep Your Letter Short & Sweet
People are busy, so they don't have time to read long, rambling letters. Keep your letters short and to the point, and make sure they're easy to read.
Personalize Your Letters
Address the recipient by name, and use language that is relevant to their situation. This will help you build a connection with the reader and make them more likely to respond.
Offer Value In Your Letter
What can you offer potential sellers that will make them want to read your letter and respond? This could be information about the benefits of selling to an investor, a free appraisal, or something else.
Make It Easy To Respond To Your Mailer
Include your contact information clearly in your letter, and make it easy for the recipient to get in touch with you.
Follow these tips and you'll be well on your way to writing successful direct mail letters that generate leads for your real estate investment business.
Investor Mailing Tips Not To Miss
Use A Professional Mailing Service
If you are sending out more than 4 or 500 letter mailers a month then you might want to outsource to a real estate mailing service. This will ensure that your letters are delivered consistently so you have a steady flow of leads. At that colume you are also likely to start realizing a cost savings on presort postage and bulk printing and mailing processes.
Track Your Mailers Results
Keep track of how many letters you send, how many responses you get, and what kind of leads you generate. This will help you fine-tune your campaign and get better results over time. Along these lines, always good to A/B test your letter mailings. Have your go-to letter mailer and then try new things.
Maybe even try testing a Real Estate Investment Postcard against your letter mailer to see how that compares. Maybe better yet, is to see how they might complement each other. Postcards don't need to get opened so are sure to get a key point across. The letter does a better job communicating large amounts of information, building trust and taking the next step.
Be Patient With Your Letters
Direct mail marketing takes time to work. Don't expect to see results overnight. Keep sending letters, and you'll eventually start to see a return on your investment. It is always good to remember that large purchases tend to have the longest sales cycle. People dont usually make big decisions on the fly. Give it time and trust the letters are working!
Do You Need A Real Estate Investor Letter Template?
No need for cookie cutter templates, you can leave those for the holidays. As mentioned early, keep your letter short and to the point. Below is a basic real estate investor letter sample might send to get someone to sell their house. You would, of course, customize it and add your unique selling points but this will get your creative juices flowing.
Investor Letter Sample
Dear [Homeowner Name],
I hope this letter finds you well.
My name is [Your Name], and I'm a real estate investor. I'm writing to you today because I'm interested in buying your home.
I know that you're probably thinking, "Why would I sell my home to an investor?" Well, there are a few reasons.
First, I'm a cash buyer. This means that I can close on your home quickly and easily, without having to go through the hassle of a traditional real estate sale.
Second, I'm willing to pay fair market value for your home. I'm not going to lowball you or try to take advantage of you.
Third, I'm experienced in buying and selling real estate. I know the market inside and out, and I can help you get the best possible price for your home.
I know that you may have some questions about selling your home to an investor. I'm happy to answer any questions you have. Just give me a call or send me an email.
I'm also happy to provide you with a free appraisal of your home. This will give you an idea of what your home is worth in today's market.
If you're interested in selling your home, I would love to talk to you. Just give me a call or send me an email.
Thank you for your time.
Sincerely, [Your Name]
[Phone / Email]
Most Popular Letter & Envelope Formats For Investor Mailers
- The most common letter format for real estate investors is a 1 page color letter mailed in a #10 envelope with no window.
- You really want to keep it short and to the point. An exception might be if you want to include a seperate flyer that has some case studies or testimonials that help build trust.
- For the envelope, it is common to use a handwriting font for address and return .
- Definitely go with a real stamp.
- Whether to go with first class or bulk rate postage on your letter depends on your timing.
- Adding a tagline to the envelope is generally a good idea and will help get your letter mailer opened. You might add something like "Private & Confidential" on the outside.
What Is The Cost For Investor Letter Mailings?
Real estate investment letter mailings generally cost between 55 to 95 cents each out the door including postage. It can be a little less or a little more, it really depends a lot on the volume you send out each time and whether or not you mail bulk rate or first class postage. Since most real estate investors handle a small number of deals at a time, the overall volume is usually smaller, which drives us the rate on a cost per piece basis. At a minimum you can expect to spend about $695 for a mailing of 600 pieces. The cost per piece comes down dramatically as you mail more letters.
Where To Get Mailing Lists For Real Estate Investment Letters
You can get mailing lists or leads from companies like Mail King USA or from other contacts you have in the industry. Often investors come to us with a list already but we are able to get a targeted mailing list when needed. Some mailing list options to consider are based on credit scores, income, geography, owners age, and payment history on the mortgage. There are hundreds of ways to filter mailings lists. It is best to give us a call to discuss your strategy and see what kind of specialty mailing lists are available for your letter mailing campaign.
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