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Self Mailers | Printing & Mailing

What Are Self Mailers?

A self-mailer is a direct mail marketing tool, distinguished by its ability to be sent without an additional envelope. Made from a single sheet of paper, it is cleverly folded and sealed, creating its pocket or envelope-like structure. This unique design not only secures the contents during mailing but also adds a creative dimension to the piece. Its use extends across various sectors including marketing, advertising, and public relations, showcasing its versatility.

The different types of self-mailers offer unique interactive features, such as perforated tear-offs for business reply cards or coupons, and innovative folding techniques for a more engaging experience. These physical mailers stand out and provide direct interaction with recipients, increasing the visibility and impact of the message. The tangible nature of self-mailers, coupled with their potential for visually striking designs, significantly enhances brand recognition and message retention.

Self-mailers are not only effective in communication but also environmentally friendly. Eliminating the need for envelopes allows them to reduce paper use and waste. Many are made from and are recyclable, aligning with eco-friendly business practices and appealing to a growing environmentally conscious consumer base. In summary, self-mailers offer a cost-effective, creative, and sustainable option for businesses seeking to enhance their direct mail marketing efforts with impactful and memorable content in just one direct mail piece.

Snap Packs & Pressure Seal Self Mailers7

Snap packs are typically 8.5x11 or 8.5x14 single-sheet mailers that fold in various ways and have pressure-sensitive glue along the outside which seals the package and letter for mailing when pressed together. This sealing mechanism allows the sheet to form its own envelope.

Common Types of Snap Pack Mailers

      • C Snap Self Mailers

      • Z Snap Self Mailers

      • Check Snap Self Mailers

      • Half Fold Snap Pack Self Mailers

tri fold self mailers

Tri-fold Direct Mail Mailers

Tri-fold mailers are what most people think of when talking about self-mailers. If you take a normal sheet of paper and fold it like you were going to put it in an envelope it would give you a basic tri-fold mailer. This self mailer is tabbed shut on the sides, addressed, stamped and mailed.  Common sizes for a tri fold mailer at 11x17 and 8.5x11. 

Menu Direct Mail Mailers

Restaurants mailing out menus classify as a self mailer. Menu mailers are super effective because they capture attention, usually offer discounts, and will drive tremendous takeout growth once your menu makes its way into the home of the office. Menu mailers tend to be larger, at least 11x17 but if you go with a smaller menu, you may be able to pull off an 8.5x11 size menu mailing project.

Brochure Self Mailers

Brochure Mailers

Brochures are a great self mailer. Brochure mailing will call attention to a company's service offerings and can give you plenty of space to showcase and sell. Brochure mailers may be as small as a single 8.5x11 tri-fold but typically involved multiple pages that often push this type of mailing into the newsletter self mailer category.

Newsletter & Magazine Mailers

Once you get to multiple pages your mailing may be classified as a newsletter or a magazine. Newsletters or small "Magazines" are usually made up of 11x17 sheets that are folded in half and then saddle stitched together.  For this reason, your newsletter or magazine self mailer will increase in page increments of four at a time. Real Estate companies may use an 8  or 12 page magazine mailing to showcase their current listings and help brand their agents to the premium local communities. 

Newsletter & Magazine Mailers can be folded down to a smaller 5.5x8.5 size or they may have a finished size of 8.5x11 and mailed as a flat. The flat option will cost you more but will have a bigger impact when received. 

Learn more about newsletter printing and mailing services mailing

What Are the Benefits Of a Self Mailer?

Self-mailers can be a cost-effective way to reach a large audience. They are also a good way to stand out from the competition, as most people do not receive many self-mailers in their mailboxes. We have layout templates in various options that can help you reach your target audience before your competition does.


Here are some of the benefits of using self-mailers:

  • They are a cost-effective method for marketing. Self-mailers do not require an envelope, which can save you money on postage.
  • They are easy to design and print. You can create your own self-mailers using a variety of software programs or by hiring a professional designer.
  • They are easy to mail. A self mailer can be mailed at a lower rate than letters, which can save you money.
  • They are eye-catching. A self-mailer can be designed to stand out from the competition and grab attention with full color printing.
  • They are effective. A self-mailer can be a great way to reach a large audience and generate leads for finding potential customers.

If you are looking for a cost-effective and effective way to reach your target audience, self-mailers may be a good option for you.

Get A Self Mailer Quote Today

Ready to set up a self mailer? Have questions about the process? Give Mail King USA a call today to go over options, get quotes, and see if a self mailer is the best choice for your direct mail marketing campaign.

self mailer quote

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