Self Mailers | Printing & Mailing
What Are Self Mailers?
A self-mailer is a type of direct mail that is designed to be mailed without an envelope. It is typically made of a single piece of paper that is folded and sealed to create a pocket or envelope. Self-mailers can be used for a variety of purposes, including marketing, advertising, and public relations.
There are many different types of self-mailers, each with its own unique benefits.
Common Types of Self Mailers
Snap Packs & Pressure Seal Self Mailers
Snap packs are typically 8.5x11 or 8.5x14 single sheet mailers that fold in various ways and have pressure sensitive glue along the outside which seals the letter for mailing which pressed together. This sealing mechanism allows the sheet to form its own envelope.
Common Types of Snap Pack Mailers
- C Snap Self Mailers
- Z Snap Self Mailers
- Check Snap Self Mailers
- Half Fold Snap Pack Self Mailers
Tri-fold mailers are what most people think of when talking about self mailers. If you take a normal sheet of paper and fold it like you were going to put it in an envelope it would give you a basic tri-fold mailer. This mailer is this tabbed shut on the sides, addressed, stamped and mailed. Common sizes for a tri fold mailer at 11x17 and 8.5x11.
Restaurants mailing out menus classify as self mailers. Menu mailer are super effective because they capture attention, usually offer discounts, and will drive tremendous take out growth once your menu makes its way into the home of office. Menu mailers tend to be larger, at least 11x17 but if you go with a smaller menu, you may be able to pull off an 8.5x11 size menu mailing.
Brochures are great self mailers. Brochure mailing will call attention to a companies offerings and can give you plenty of space to showcase and sell. Brochure mailers may be as small as a single 8.5x11 tri-fold but typically involved multiple pages that often push this type of mailing into the newsletter self mailer category.
Newsletter & Magazine Mailers
Once you get to multiple pages your mailing may be classified as a newsletter or a magazine. Newsletters or small "Magazines" are usually made up of 11x17 sheets that are then folded in half and then saddle stitches together. For this reason your newsletter or magazine self mailer will increase in page increments of four at a time. Real Estate companies may use an 8 or 12 page magazine mailing to showcase their current listings and help brand their agents to the premium local communities.
Newsletter & Magazine Mailers can be folded down to a smaller 5.5x8.5 size or they may have a finished size of 8.5x11 and mailed as a flat. The flat option will cost you more but will have a bigger impact when received.
What Are Benefits Of Self Mailers?
Self-mailers can be a cost-effective way to reach a large audience. They are also a good way to stand out from the competition, as most people do not receive many self-mailers in their mailboxes.
Here are some of the benefits of using self-mailers:
- They are cost-effective. Self-mailers do not require an envelope, which can save you money on postage.
- They are easy to design and print. You can create your own self-mailers using a variety of software programs or by hiring a professional designer.
- They are easy to mail. Self-mailers can be mailed at a lower rate than letters, which can save you money.
- They are eye-catching. Self-mailers can be designed to stand out from the competition and grab attention.
- They are effective. Self-mailers can be a great way to reach a large audience and generate leads.
If you are looking for a cost-effective and effective way to reach your target audience, self-mailers may be a good option for you.
Get A Self Mailer Quote Today
Ready to setup a self mailer? Have questions about the process? Give Mail King USA a call today to go over options, get quotes, and see if a self mailer is the best choice for your direct mail campaign.