Cannabis CBD Postcard Marketing

According to a recent study, the CBD the market size was valued USD 9.1 billion in 2021 and is expected to reach USD 59.3 Billion by 2030 at 18.2% CAGR during the forecast period 2022-2030. Likewise, CBD, cannabis, and dispensary marketing and advertising has exploded. 

Postcard marketing for CBD, and cannabis dispensaries is finally catching up with this trend though it is important you check your local laws on advertising regulations for this evolving industry. 

CBD Postcard Advertising

List Options For CBD Postcard Marketing

There are litteraly thousands of mailing list filters you can consider when sending out CBD postcards. Some of the most common list filters are age, income, interests, health, ailments, medical, hobbies, lifestyle, and life-stage. There are also some powerful mailing list propensities you can use to layer onto soem of the other filters or use as a standalone list. Common geography targeting is done by radius, zip code, and county. For more information on chosing the best mailing list for your CBD marketing campaign, check out our mailing list page or give us a call to discuss your CBD stores target market.

Best Size Postcards For CBD Marketing

Generally speaking, bigger is better. Do not go smaller than a 5.5c8.5 size postcards. 6x9 is fine or go with my preferred size of 6x11. This larger size will give you plenty of room to highlight your projects, offer a discount, provide your contact information and include any disclaimers that may be required. For more on what size postcard is most effective check out this article.

Best Strategies For CBD Postcard Advertising

The best strategy for your CBD postcard campaign maynot be the same as the other guy. Narrow your marketing with a good mailing list. Send your CBD postcards to smaller segments based on age or health conditions like chronic pain, stress levels, headaches or sports involvement. Try running a few different art versions with your headline picture geared toward your specific target segment. Mail 2 or more versions at the same time with variable image printing capabilites and be sure to track your results. Your best return may not be from the segment you think so be sure to test a number of different options.

Cannabis Dispensary Postcards

List Options For Cannabis Dispensary Postcards

Just like CBD postcard mailings, using the vast amount of data to filter your cannabis dispensary mailing list is critical. Due to the even tighter restrictions currently in place across the country, you will want to seek out legal advice before proceeding. For example, you may be required to avoid homes where kids are present. You may be be required to mail to homes where everyone is over the age of 21. When ordering your mailing list, be sure to mention what requirement must be met. 

Aside from the legal aspect, you may want to focus on promoting your cannabis dispensary location to those most in need such as those with certain medical conditions. Ask about all the options available.

Best Size Postcards For Cannabis Dispensaries

Pictures and headline get attention and bigger pictures and headlines get more attention. However, depending on your market and legal restriction, you may want to take a softer sell approach for your cannabis dispensary postcards. As mentioned above do not mail a size smaller than 5.5x8.5 and you may as well go big with the 6x11.

Another option not mentioned, is to mail a letter. This could work well if you have a narrowly define market with a certain medical condition. The letter would provide some security that may buy you some good will and get you farther along in the conversation with those hesitant to try something new to help with their condition.

Best Strategies For Cannabis Dispensary Postcards

The best strategy for a cannabis dispensary postcard campaign is not that different than any other retail location. You need to let the people know you exist. Send out a grand opening postcard mailing. Send out postcards to a targeted consumer mailing list. Be sure to mail often and do not forget to do A/B testing with your postcard campaign. 

Setup CBD or Cannabis Dispensary Postcard Mailings

Whether you sitll have questions or are ready to go, give us a call to discuss your plans and we will help move the ball forward. If you prefer, fill out the direct mail quote form to get a quote by email. Talk soon!