Real Estate Flyers

Grow your real estate business with direct mail flyer marketing services. You are on this site, so you probably already know, there are many benefits of flyer marketing for realtors. Mail King USA provides realtors with end-to-end real estate flyer mailing services from design to delivery.  Have your flyers in the mail under 1 week!

Why Choose Flyer Marketing For Your Real Estate Business?

• Effectively farm your area and get more leads with flyers!

• Get more leads in a given neighborhood where you already have listings

• Increase average sales by working with better clients

• Get more referrals from flyers

• Brand your name and build trust 

• Establish yourself as a real estate expert

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Best Types of Flyers for Realtors To Get Listings & Buyers

Targeted Consumer Real Estate Mailings

Here you can leverage all the data that is available in order to mail only the best and most ideal "clients-to-be". Mailing lists now offer many filters and creating an effective list is easy. Filter by age, income, homeowners, marital status, length of residence, home sqft, net worth, home equity, age of home, rental property owners, credit scores, hobbies and much more.

EDDM Real Estate Flyers

Saturate carrier routes in the best neighborhoods on a regular basis and spend less than other mail types. EDDM mailers work great.

Real Estate Loyalty Flyer Mailings (Database)

Keep in touch with your growing list of past clients on a regular basis and keep them coming back again and again. Get more referrals. Insulate them from the competition! Aka database mailings.

Just SOLD Real Estate Flyers

Hit your farm areas every time you sell a home so they are reminded that you are the local expert and the go-to choice for their listing agent profesional. Be sure to highlight how fast you sold it and how much over asking you got if these are favorable.

Just LISTED Real Estate Flyers To Get Buyers

Hit the surrounding homes to help find buyers quick. People LOVE to pick their neighbors. Also, hit your farm area so they see your beautiful face again and know who to call when it is time to list their home. Be sure to include great professional photos and the big selling points. Check out our complete guide on Just Listed Flyers.

Open House Flyer

Open houses are a great time to use flyers to drive traffic to the event. These eye catching flyers should include the date, time, and location of the open house, as well as some images and details about the property. This can be a great way to generate interest in a property and potentially find a buyer.

Real Estate Agent Referral Flyers

Referral flyers for real estate agents are a great way to encourage your current clients to refer their friends and family to you. These flyers should include a message thanking your client for their business and encouraging them to refer others to you. You can offer a referral reward, such as a gift card or discount on your services, to incentivize your clients to refer others to you.

Holiday Greeting Flyers For Realtors

Seasonal/holiday flyers can be a great way to stay top of mind with potential buyers or sellers. These flyers can be customized for various holidays or seasons, such as Christmas, Halloween, back to school, or summer. This can be a great way to make a personal connection with potential buyers or sellers and build rapport with them.

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 Best Real Estate Flyer Offers & Ideas

• FREE market evaluation

• FREE home warranty with the sale

• Highlight active listings, offer private showings

• Give tips on how to add home value

• Offer FREE professional home staging with your listing

• Offer to include a drone video

• Offer to include a 3D video tour of their home

• Offer additional online search presence through paid options.

• FREE professional photography with your listing

• FREE house cleaning during your listing

• FREE relocation services / movers with the sale

• Offer them unparalleled service and access to your team throughout the process.

• Offer a credit for home improvements

• Offer to connect them to your valuable network or financial, tax, legal advisors

• Offer a reduced commission

• Highlight your "Just SOLD" & Promote your "Just Listed!" 

• Send them something they will keep up and visible that also has your picture and contact info on it, like a calendar or local emergency contact phone number list.

• MOST IMPORTANTLY offer them YOU! Stay sharp, keep up to date on trends, laws and market changes. When you get the lead, show up prepared, dressed for success, and ready to close the relationship.

• Try different types of mailing approaches like both postcard mailing services and sending letter mailers.

10 Real Estate Flyer Marketing Ideas & Tips

Real Estate Flyers Should Focus On Your Target Market

Define your audience by identifying who your ideal client is and what they need from you as their real estate agent.

Real Estate Flyer Mailings Should Use High-quality Images

Use high-quality images to create stunning designs that showcase the best features of the property you are promoting.

Real Estate Flyers Should Highlight Unique Property Features

Highlight unique features that make the property stand out, such as a stunning view or a newly renovated kitchen.

Real Estate Flyer Mailers Should Use Attention-grabbing Headlines

Use an attention-grabbing headline that captures the flyer reader's attention and entices them to read more. Maybe this is a new high sale price in an area, a statistic on the recent rise in value in the area, or market update on how fast a home sold once listed.

Real Estate Flyers Should Use Bullet Points

Use bullet points on your flyers to break up the text and make it easier for the reader to skim and absorb the information. Home buyers like flyer templates with pictures and quick information they can act on.

Real Estate Flyer Mailings Should Include A Call-to-action

Include a call-to-action on your flyer that encourages the reader to take the next step, such as visiting your website, scheduling a showing, or calling you to claim their free lunch meeting or free home value report direct mail services you offered.

Real Estate Flyers Should Include Your Contact Information

Brand yourself with more than just a name and phone number. Sure, include your contact information, such as your phone number, email address, and website, so that the recipient can easily reach you but also include a nice picture of you. Depending on your brand, this may be you smiling or with a look that says "I'm all business" ; - )

Avoid Real Estate Flyer Templates

Real estate flyer templates can be helpful for getting ideas but can also lead to a flyer that does not properly highlight important aspects of the property. It may be tempting to use a real estate flyer template and create a flyer in just a few clicks but it could cost you. Each property is unique and a real estate flyer template may not capture what is needed. Use a solid designer or talk to you mailhouse about creating a custom flyer for you.

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Real Estate Flyer Marketing FAQ

Do You Have Real Estate Flyer Templates?

Yes. However, a template may not be the best option. Download an 8.5x11 real estate flyer template with the link below.

Real estate flyer template

Professional real estate flyers are done with both templates and custom design. Many prefer custom flyers rather than using a real estate flyer template. The pricing is the same for new flyers and in the end, each property may call for a different design to highlight what is needed for different properties. Marketing materials can be oversimplified and become unprofessional.

The same holds true for open house flyer templates. Use design elements you need and don't get locked into a template. Focus on highlighting what is important in the properties and not filling space on real estate flyer templates. Customize your flyer as needed with the buyer in mind. Creating your flyer this way will be easier and the style will flow from it rather than a template. Use as many essential images as needed for each property but be efficient with your space. Photos can be overdone.

Often times customizing a real estate flyers page may be easier than using a real estate flyer templates. You can get a free real estate flyer template and then spend hours filling space and end up customizing it anyway. Customize, create and print professional content to attract new business. On the positive side, a template can be an example to build off of or refer to in order to get your page started.

How Can I Improve The Copy of Real Estate Flyers?

KISS never gets old. Keep It Simple Stupid. You have only a few seconds to grab attention. Then a few seconds to deliver your message. Keep it simple. Show them your face. Tell them why you are great. Offer them value. Teach them something. Trends, laws, ways to add value, dos and don'ts for real estate professionals, and things like that will make your real estate flyer valuable and that means longevity on the shelf and top-of-mind awareness.

What Is Your Most Popular Real Estate Flyer Strategy?

The tried and true Just Sold flyers and Just Listed flyers work well. Pick your farm areas and work them as a matter of habit. Send market updates as well or locally focused information to keep your face in front of them. Another idea is to do a flyer magnet or postcard with your information along with a calendar or list of emergency contact information on the page. Give us a call to talk about direct mail marketing ideas.

Is Direct Mail Flyer Marketing Effective In Real Estate?

Yes. Many studies have been done on this. Put flyers with your picture and name in front of people on a regular basis and they will believe YOU are the industry expert, that YOU are one of the top performers. Real estate flyers create top-of-mind awareness that gets you credibility which translates into more leads, sales, and referrals. Attract more of what you want.

Start Sending Real Estate Flyers

Mail King USA makes direct mail flyer marketing for realtors easy. From the design to the targeted mailing list, to the print and mailing of direct mail campaigns, we can handle it all for you so you can focus on what you do best.

Give us a call today or submit a contact form and we will be in touch with you to schedule a call to explore your specific business goals.