Real Estate Mailing Services | Direct Mail Marketing
Direct mail is essential to your real estate marketing plan. According to a recent survey by the National Association of Realtors (NAR), 75% of real estate agents use direct mail as part of their marketing strategy. This makes direct mail one of the most widely used marketing channels in the real estate industry.
The popularity of direct mail marketing can be attributed to several factors.
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First, direct mail is a highly targeted form of marketing that allows real estate professionals to reach a specific audience with their message.
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Second, real estate direct mail is a tangible and memorable form of communication that can make a lasting impression on potential clients.
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Third, direct mailing can be used to track responses and measure the effectiveness of marketing campaigns.
Statistics on use of Direct Mail Marketing in the Real Estate Industry:
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80% of real estate agents believe that direct mail is an effective marketing tool.
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70% of real estate agents use direct mail to generate leads.
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60% of real estate agents use direct mail to maintain relationships with past clients.
Overall, direct mailing is a powerful and effective marketing tool in real estate that can be used by agents to achieve their business goals. Whether you are a new agent or a seasoned professional, direct mail can help you to connect with potential clients, build relationships, and close deals.
Most Common Ways Real Estate Agents Integrate Direct Mail Services
Many Real Estate Agents Sending Postcards
Real estate postcards are a great way to get your message in front of your target audience. Whether you are promoting a listing or marketing to your farm area to get more listings you can mail postcards. Common strategies for a real estate marketing with postcards includes just sold postcards, just listed postcards, market update postcards, open house announcement postcards, and holiday postcards.
Real estate agents often mail postcards to a neighborhood list or use the every door direct mail postcards marketing option which allows you to target your mailing lists at the carrier route level.
Looking for more real estate postcard ideas? Check out this article on Real Estate Postcard Marketing.
Some Agents Sending Real Estate Direct Mail Letters
When you want to send more information out you are better off sending a letter. Often this real estate marketing strategy is used to send out to your current customers with your own lists, though this is not always the case. You might send a longer letter as a follow up to people that stopped by an open house.
Popular among agents is sending market updates about recent sales in the area and market trends. This sets them up as the local expert and builds massive credibility. Letters mailers are common among real estate investors. New real estate agents, who typically have a tighter marketing budget, may want to stick to the more simple, and cheaper, postcard marketing strategy.
How To Choose a Real Estate Direct Mail Service
Not all direct mail companies are created equal. When picking the right direct mail company to partner with for your real estate direct mail you should consider a few important factors.
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First, how quickly can the company turnaround your mailing? Timing your mailing services to promote an open house or a new listing is critical. As a point of comparison, Mail King USA typically gets a mailing out within 2-3 days. Mailing services is a bit like a relay race as the job moves from one station to another to setup-print-trim-fold-insert-address-sort-mail and so on. There is a whole team at work getting your mailing out!
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Second, you will want to work with a company that is giving you a competitive price on your mailings. To take the guesswork out of this item, Mail King USA offers a meet or beat guarantee to all clients.
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Third, you will want to check reviews on Google so you can be sure you will get the kind of customer service you want and that your real estate marketing mail print quality looks good.
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FAQ Real Estate Direct Mail Marketing Services
What All Is Included In Typical Mailing Services?
Mail King USA is a full service direct mail marketing company for real estate agents. We can work with you all all aspects of direct mail campaigns from printing services and mailing lists, to design services, to help you craft a successful direct mail campaign.
Do You Offer Direct Mail Tracking?
Yes, mail tracking is included with all mailing services whether postcard marketing or letter mailings. Barcodes are applied in the address area to ensure mail tracking happens. As your mailing moves through the united states postal service it is scanned in various spots reported back so you know just when your mailings reach their destination. Mail tracking helps you to time your direct mailing and assures us the post office is doing their job! : - )
Do You Offer Real Estate Design Services?
Yes, if you do not have your own designs, we can help! Whether you want to send postcards or are direct marketing with letters, we can help you craft an appealing and effective mail piece. Basic formatting or use of real estate postcard templates are included in all mailing services. If you prefer premium custom designs, we have a team of designers that can complete your dream design. Design service usually only runs about $200 depending on complexity and size.
Can You Get Targeted Mailing Lists?
Yes! Targeted mailing lists are available for various real estate direct mail strategies with thousands of options to choose from. Some popular targeted mailing lists for real estate include filters by home ownership, length of residence, and home equity. Many agents, however, end up either using their own list or choosing a mailing list at the neighborhood level. Either way, we can help you get a list or clean up yours.
Can I Use My Own Mailing List?
Yes, you can use your own address database if you have one. We can clean it up and run the USPS national change of address process for you. We can also automatically remove bad addresses from the file.
How Long Does It Take For Real Estate Direct Mail To Be Delivered?
Unlike political mail, real estate direct mail moves at the same speed as other mail. Delivery times in the real estate industry are the same as other industries. The biggest factors have to do with how fast your direct mail services are completed and then whether you are mailing first class or standard. After that it depends on where your are sending direct mail from and to and if you are drop shipping. At a high level, mail production is completed in 2-4 days. Once in the mail stream is is delivered in 2-10 business days with the faster time being first class or local mail.
Is Mail King USA The Best Real Estate Direct Mail Marketing Company?
I may be biased, but check out our Google reviews! We have a proven track record with real estate professionals. We can help bring you potential buyers and new clients using our direct mail services.
Real estate mailing services stand as a testament to the enduring power of direct mail in a digitally driven world. By harnessing the ability to target, personalize, and measure, real estate agents can leverage direct mail to cultivate relationships, generate leads, and ultimately, achieve their business goals. In the dynamic and competitive landscape of real estate, direct mail remains an indispensable tool for your success.