Why Do Saturation Mailings?
Saturation Mailings
Should I Use Saturation Mailings?
Saturation mailing is a low-cost way to communicate with a group of people using direct mail marketing methods. Saturation mailings refer to mail sent to residents located on a specific postal route. If you are wondering if saturation mailing is the right choice for your business, read on.
What are saturation mailings?
Saturation mailing delivers the mail to a majority of addresses along a carrier route. This route is part of a zip code. These mails are sorted based on the precise walk or drive route the USPS employees take when they are delivering mail. As this is an efficient way of delivering bulk mail for the USPS, saturation mailings have low postage rates.
How are saturation mailings different from EDDM?
EDDM or Every Door Direct Mailing is another USPS program where you can send direct mail marketing materials to everyone in a specific carrier route of the USPS. Unlike saturation mailings, the USPS has set size specifications for EDDM. The minimum is
6.25" x 9" to 6" x 11" while the maximum size is 12" x 15."
These mails are not addressed to each individual and hence, you do not need a mailing list for EDDM. For saturation mailings, you will need to buy a saturation mailing list from a mailing list provider.
Benefits of saturation mailing
Given that saturation mailing has the lowest postage rate, it is an affordable way to reach out to prospects for businesses, particularly, small businesses.
With saturation mailing, you will not need to limit the size of your postcard or other direct mail materials. This helps you use oversized postcards, large flyers, catalogs, brochures, or booklets to your advantage. However, the postage cost will depend on the weight and size of your direct mail pieces.
You can also target specific routes using information like income, age, home value and the number of homes and apartments.
Saturation mailing also allows you to reach out to almost everyone within the neighborhood where your business is located.
Who needs saturation mailing lists?
Saturation mailings are suitable for businesses that offer a general service or product such as:
• Dry cleaners
• Restaurants
• Health care
• lawn mowers
• Hair salons
• Dentists
• Fitness centers
• Banks
• Groceries
• Insurance
When do you do a saturation mailing?
Saturation mailings are great for grand opening mailings or general announcements for the community. They may also be a good regular ongoing mailings if your businees product or service appeals to a broad market like the examples above. The more specific your ideal customer is, the less a saturation mailing make sense.
The disadvantages of saturated mailing lists
Saturation mailings are ideal for targeting broad groups of prospects in a certain USPS route. For most businesses with a specific target audience, saturation mailings are not beneficial. A targeted mailing list will enable you to reach out to a specific group of prospects.
Targeted mailing lists contain the contact information of businesses or individuals who match the precise criteria your business is looking for. For instance, if you are looking to target new home movers in a certain zip code, you can get a mailing list of individuals who meet this criterion. Based on your business niche, you can get these targeted mailing lists:
• Direct mail marketing for Mortgage companies
• Direct mail marketing for Insurance companies
• Home insurance direct mail marketing
• Direct mail marketing for Dentists
• Direct mail marketing for Law Firms
• Direct mail marketing for Financial Services
Give us a call at Mail King USA to find out if a saturation mailing is the best fit for your business. Call (916) 296-0545 or request a free direct mail quote
