The Relevance Of Business Reply Cards

Direct Mail Business Reply Cards

If you are a small business owner, you may sometimes get lucky with an ultra-responsive prospect. However, that is more of an exception rather than the rule. If you are struggling to get prospects to respond to your mailers, consider adding a Business Reply Card. These are easy to add and help generate responses when other methods prove ineffective.

What is a Business Reply Card (BRC)?

A business reply card is a prepaid postcard that a prospect can return in the mail without paying for postage. You can insert them in magazines, periodicals, or mail them on their own. One side of the postcard can be customized as you see fit and the other side contains your company address, business reply barcode, and other requirements.

How Can Small Businesses Use Business Reply Cards?

Small and medium-sized businesses can use business reply cards for many purposes, including:

Incentive promotion

If you have an incentive program going on, you can use business reply cards to bring it to the attention of your prospects. You can use images and text to describe your incentive program on the custom side of your postcard. Provide an easy check box option so that your prospects can indicate if they are interested in receiving the incentive or not.

Acquire demographic data

Have you been trying to acquire demographic data on your prospects? Business reply cards could prove useful. You can print a few easy-to-reply questions on the postcard. It is not necessary to add identifying information on the card, especially if you want to maintain privacy or poll a general audience. Alternatively, you could add a code on the card to know which customer is replying, without compromising on privacy.

Easy subscriptions

Business reply cards are an easy way to make it easy for your prospects to subscribe to your magazine. They are most commonly found as inserts in magazines and periodicals. All your prospects need to do is fill in their name and address on the postcard and send it back. You have new subscribers.

Importance of Business Reply Cards BRC for Small Businesses

The benefits of business reply cards include improved response rates and immediate feedback from your direct mail marketing campaign. Business reply cards help businesses improve responses for surveys, subscriptions, and more, at a very affordable rate. The best aspect of business reply cards and envelopes is that it is less challenging for prospects to respond.

The cost of business reply cards and envelopes is a little higher than normal direct mail letters and postcards. However, every card that is responded to is worth the new lead. Every cent that you pay extra is worth the subscriptions, survey responses, and more. There are ways to cut down costs though. You could outsource to a direct mail company to save on printing, design, and postage.

Business reply cards are also a great way to get ahead of your competitors. Ordinary and plain postcards sent by your competitors will never receive the same kind of response and attention as your personalized cards.

These cards are excellent for direct mail campaigns where you require a quick and guaranteed response. You can use them for surveys, subscriptions, donor donations, and more.