Lawn Care Postcard Marketing
Grow your lawn care business with postcard marketing. The lawn care industry is massive and keeps growing. There are already more than 620,000 landscaping / lawn care businesses in the US. That is a LOT of competition. Use postcard marketing to grow your business. Mail King USA provides end to end postcard mailing services for lawn care companies. From design to delivery, we make it easy! Have your lawn care postcard campaign up and running in under a week. Give us a call today to get quotes and options.
Why Use Lawn Care Postcards?
Get More Lawn Care Customers
Postcards get the word out so they know you exist. Let them know why they should call you instead of the competition. Clearly communicate a solution to their problem. Offer them a deal they can't refuse.
Get More Lawn Care Customers In The Same Neighborhood
High customer density means less driving and more time caring for lawns and more time making money.
Get More Of Your Best Customers
Using a highly targeted mailing list with your postcards will ensure that you only mail to your ideal and prequalified prospects.
Cross/Up Sell Your Lawn Care Services
Send postcards to your existing lawn care customers and promote other services in order to get more business from those who know you best.
Lawn Care Postcard Marketing Strategies
Radius Postcard Mailings For Lawn Care
This is where you mail to all, or some, of the homes in a radius around your current job sites. Birds of a feather flock together. If you are in the neighborhood already, they have seen your truck or yard sign. Capitalize on this and send a postcard to close the deal. Oh yeah, be sure your clients lawn looks great before you send it or this approach may backfire!
Targeted Consumer Mailings
Here you can leverage all the data that is available in order to mail only the best and most ideal "customers-to-be". Filter by age, income, home owners, home sqft, net worth, age of home, disposable income, credit, hobbies, interests, and much more.
New Mover Postcard Mailings
You work so hard for every customer. What do you do when they move away? Plug holes in your tank with new mover postcards. Welcome new neighbors with a free bonus service or other offer and win a customer for life!
Every Door Direct Mailers (EDDM)
Saturate carrier routes you want to focus on the most and spend less on postage than other mail types. EDDM mailers are great when your lawn care services are just breaking into a new neighborhood and need to get the word out. However, call us to run an analysis to see how many renters there are in the area. It may be better to go the more targeted route and avoid a lot of advertising waste.
Loyalty Mailings (Database)
Mail your growing list of lawn care customers on a regular basis and keep them coming back again and again. Insulate them from the competition! Upsell them on other services you offer and get more from each relationship. Do surveys to find opportunities for needs you may not be aware of. Pest control, light pruning, spreading mulch, light landscaping, irrigation, leaf clean up, mosquito services, pressure washing, and other such services that might be easy add-ons while your team is already on the property.
Get Lawn Care Postcard Quotes
Lawn Care Postcard Marketing Tips
Use A Strong Postcard Headline
Your headline is your opportunity to grab the reader and gain more valuable time with them! A good headline will get the reader’s attention immediately, get them to read more, and create value in the mind of the consumer. It may start to answer the question of "What problem of mine are you solving?" Try asking a question in the headline or making a bold statement.
Make A Strong Offer
The purpose of the direct mail campaign is to sell, to persuade them to action. Get to the point and tell them what to do and why they should do it. Offer them an incentive to get over any hesitations. Make it too good to pass up or don't waste your time.
- FREE No obligation quote and lawn care advice for current issues! Show them you are the expert. No strings attached.
- “2 months free with new annual service”
- No weed guarantee or we come back out for free!
- Green in 3 (months) or its free!
- FREE Bonus services for new customers
Keep Lawn Care Postcard Ad Copy Simple
Your copy should be easy to read, hook the customer with valuable information, and educate the customer about your product or service. Your copy must tell your customer what action you want them to take - Call Now!. Testimonials sell; use them in your lawn care ad! Talk about their neighbors!
Use A Great Lawn Picture
Postcard marketing relies upon a strong visual punch. Try a before and after or just showcase one or more of your best lawns. Make them want it! No cheap photos here. Pay a professional or use a stock photo if you must.
Mail Frequently To Your Best Prospects
If you’re only going to mail once, don’t mail at all. The key to successful postcard marketing is frequency. Each time they see it you are planting a seed in their mind. Eventually they will get tired of running to the local hardware store to buy their own chemicals, get tired of loosing the fight to the weeds every year, and finally submit and call you to come and rescue them. Don't just mail them in the prime season. Plant seeds year round.
Use A Targeted Postcard Mailing List
There are literally thousands of mailing list options. Find out as much as you possibly can about your ideal customer, make that your mailing list blueprint, and then go get more of them! Some things to consider:
• Age • Income • Marriat status • Kids • Net worth • Home value • Home equity • Sqft of home • Length of residence • Hobbies • Buying behavior • PC owner • Business owner • Religion • Veteran • Occupation • Travel activity
Leverage Your Targeted Mailing List To Personalize Postcards
Buying a targeted list will allow you to tailor your lawn care postcards exactly to that person, increasing your response rates dramatically. Variable data personalization can get more results than mass efforts response rates increase 34% on average. Not only text but graphics can be personalized based on the mailing list!
Go Big With Your Lawn Care Postcards
Don’t jump over dollars to save pennies. 3x5, 4x6 and 5x7 postcards are for loyalty mailings only NOT new customer acquisition. You need room to showcase your picture, include a testimonial or three, make a value proposition, highlight their problem, show them how you solve it, make a strong offer they cant refuse and include all your contact information. You need room to do all this!! Spend some money and show them you are a professional. Go 5.5x8.5 or 6x11. For more on this check out our article on What Size Postcard Is Most Effective?
Setup Your Lawn Care Postcard Mailing Service
Mail King USA makes setting up postcard mailings for your lawn care business easy. From design to delivery in under a week. Call for quotes and options.