Marketing With A Radius Mailing List
A radius mailing list is used when you want to mail homes or businesses that are located within a given radius of a central point. This central point may be your place of business or it may be the location of a job you are currently working on. Radius mailings are used in both of these circumstances quite frequently. Let's take these one at a time.
Radius Mailing to Homes Around a Current Job
What would you do if you could turn 1 job into 3? With radius mailngs you can do just that! Neighborhoods around your current jobs have similar incomes, preferences, homes and needs for repairs and maintenance. Why not let them know you are in the neighborhood, by utilizing the power of a radius list combine with variable data postcards, to leverage your current job and get more business? Mail King's customer radius mailing program sets the standard. Some of the obvious benefits of doing radius mailings to land more work in the same neighborhood are:
- More sales
- Save on travel time
- Save on gas
- Leverage the herd mentality in every neighborhood. Keeping up with the Jones'.
- Leverage the brand exposure you already have in the neighborhood (Trucks, signs, etc..)
- More referrals
A typical radius mailing campaign would include mailing 500 to 2,500 homes around the current job 2-3 times while you are in the area. Variable data printing (VDP) is almost always utilized in order to get a better response. Variable data printing means we pull in the home owners name, the local street name, city name, and maybe some other factors in order to personalize the postcard and get more attention.
Check out this sample radius mailing card...
Types of businesses that utilize this type of direct mail marketing typically include:
Radius Mailing to Homes (or businesses) Around Your Business
If you just want to mail homes or businesses around your place of business then "radius" is more of a geographical select than a specific strategy like the one mentioned above. With any type of mail list you get you can always determine the geography by using a radius. A radius will be a good starting point to help you get an idea on how many prospects live around your business. For example, a typical retail business will get 80% of all customers from within 5 miles of its location. You can then filter that list down further with a targeted consumer list or a targeted business list, or you can also do saturation mailings and mail all the carrier routes, which is also known as every door direct mail (EDDM).
Another common use of a radius mailings is for a legal notice mailing, aka public notice mailings, for your business. There are many such legal notices that must be mailed to all the addresses in order to meet certain regulations or laws. A very common one is when someone gets an alcohol license in which case they need to mail every address within 500 feet of their business to notify people of their plans. A CA example of a required written radius notice for ABC requirement.
Does a radius mailing sound like a good fit for your business? Have some questions? Wanted to get started? Either way, contact Mail King today to discuss your business needs and we will steer you in the right direction. Click on the button below to get a direct mail quote now or simply call us at (916) 296-0545.
What is a radius postcard mailing?
Radius marketing reaches the people closest to your business. The people in closest proximity to your business are the most likely to be your regular customers. Typically, 80% of your customers come from within 5 miles of your business. This is what makes readius mailings so effective. Radius mailers can be done with any type of mail including postcards, letters, brochures, menus, snap packs, or any other.
Best strategy for radius mail?
The best strategy for radius mail marketing is one of consistency. Identify how far your customers will travel (normally) to you business. Then get a list of your ideal customers within that radius and begin to mail them postcards or letters on a regular basis. Offer them an incentive to come check out what you offer. With repetition and a good offer, they will come in. It works.
What radius should I use for my mailing?
This really depends on your industry. For retail type businesses, 80% of the customers come from within 5 miles. If you offer a specialty medical service, though, this may extend to 10 or more miles. On the other hand, if you are a hair salon, your ideal radius to mail to may only be half to 1 mile. If you are a B2B offering, and one of a few players in a metro area, then it may be 20 or even 30 miles. Generally, the more specialized your offering, the larger radius you will be able to effectively market.
How much do radius mail campaigns cost?
The marketing investment for your radius direct mail marketing will depend on how many pieces you send, what you send, and the type of list you mail to. Generally postcard or letter radius mail campaigns run 35-65 cents each. That covers your list, print, cut, address, postage, and mailing.
Is radius postcard marketing effective?
Yes. Radius mail marketing is one of the most basic and effetive ways to do postcard marketing for your business. It amazes me how many businesses do not do this and continue to go unnoticed in their communities year after year. Trust me, the locals in your area do not notice you as much as you think. Business owners almost always overestimate the level of interest in their offerings. It's just human nature.
How do I get a radius mailing list for my mailing?
Mail King USA can get you a radius mailing list for your campaign. We can get you a saturation radius list, a hyper targeted consumer radius list, or any sort of business radius list. Give us a call to go over your ideal client demographics. You can also check out our page on targeted consumer lists to get your creative juices flowing.
I am required to do a 500 ft radius mailing for a government notification for my business. Can you do this?
Yes! We do these types of radius mailings for clients quite often. They are required for certain types of construction projects due to noise pollution and for ABC laws among others.
Is Mail King USA a radius mail service provider?
Yes! Of course, that is what all these FAQ's are about. However, since you may have searched for that question I thought I better put in in here just in case you missed it! Give us a call and we can help you set up your radius mailing services.